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On March 28, the 2012 Republican National Convention unveiled its redesigned official website, www.GOPConvention2012.com.
The enhanced website provides a robust platform for expanded interactive and multimedia capabilities, including video and live-streaming broadcasts of convention proceedings. It fully integrates convention social media channels.
“We are planning an innovative, dynamic and informative convention,” said convention Chief Executive Officer William Harris. “One of our most vital assets in accomplishing this mission is our redesigned convention website and other digital assets such as Facebook, Google+ and Twitter.
“GOPConvention2012.com and our social media channels will provide a vibrant platform from which we communicate our nominee’s messages,” Harris said. “Our goal is to tear down the convention walls and make the 2012 Republican National Convention open and accessible to anyone, anywhere.”
The site offers key features being deployed today and at critical junctures as convention planning continues, including the ability to login via social network platforms for a customized viewing experience and deep integration of Facebook, Twitter, Google+ and other social networks.
GOPConvention2012.com will also include live chats and historic photographs and videos of past Republican conventions. Other features will be added to the convention website in the coming weeks.
“The redesigned website will provide an interactive experience to our web visitors while helping us build a community and make history,” said Director of Communications James Davis.
The redesign effort was led by Alexandria, Va.-based Campaign Solutions, which created and maintained the 2008 and 2004 Republican Conventions’ websites and digital strategies. The company has been recognized for its work, including Pollie Awards for web design from the bi-partisan American Association of Political Consultants.
Campaign Solutions’ online strategy and website design efforts were also honored with the “Best of Show” award for the 2008 Republican National Convention website (Minneapolis-Saint Paul) and the “Best Website” award for the 2004 Republican National Convention website (New York).