Gameloft, a leading global publisher of digital and social games, and Classic Media, a global media company with a portfolio of some of the world’s leading family entertainment brands, announce the release of  Where’s Wally Now? for Android smartphones & tablets.

Based on the publishing phenomenon, Where’s Wally Now? allows fans of the elusive world traveller to enter scenes from of the acclaimed book on their mobile phones, enabling them to find Wally anytime, anywhere!

In Where’s Wally Now?, Wally uses Wizard Whitebeard’s magic walking stick to travel through space and time as players follow his journey through seven unique levels. Putting players search-and-find skills to the test, each level provides a challenging variety of searchable content, opportunities to unlock bonus content and never before seen mini-games featuring Wally and his friends.

With a new adventure at every turn, Wally blends into crowds throughout time from the Stone Age to the Future, leading players to ask – where IS Wally now?

“The Where’s Wally? books have enjoyed international success for years. We are excited to partner with Classic Media to let fans of the series rediscover such an iconic character as Wally on their mobile phones,” announced Karine Kaiser, VP Marketing and Licensing for Gameloft

“We’re very excited to partner with Gameloft to provide fans everywhere with a new Where’s Wally? mobile adventure.” said Nicole Blake, EVP, Global Marketing & Consumer Products, Classic Media. “With Android smartphones & tablets fans can continue the search for Wally on-the-go!”

“Where’s Wally Now?” is now available for Android smartphones, tablets and feature phones.

About Where’s Wally? Created by Martin Handford and first published in 1987, Where’s Wally? is one of the most recognisable characters in the world and a pop-culture icon. A global publishing phenomenon with 56+ million books sold worldwide, the successful series is published in more than 38 countries, and has been translated into more than 30 languages and has sold 5.8+ million Apps to date.

JOIN THE SEARCH! as the ultimate world traveller embarks on A Fantastic Journey to celebrate his 25th Anniversary in 2012. Online, in-store, or at events-who knows where Wally will be spotted next? Keep your eyes open. You won’t be the only one searching. http://www.whereswally.co.uk

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