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San Diego, U.S.A - And the award goes to…. Sony Tablet. The traditional envelop will be missed. At the 2012 Billboard Music Awards in Las Vegas, on-stage presenters will announce the winners by reading their names off of the Sony Tablet P.
With almost everything making the move to digital these days, it is only natural that the iconic awards show moment – when the presenter rips opens an envelope and announces the winner – is also making a technological leap forward.
Presenters for all seven on-air awards will use a Sony Tablet P in place of the traditional envelope. Presenters will open the folding, dual-screen tablet to reveal the name of the winner on the screen inside. Sony Tablet S is being used by members of the production team through pre-production and on show night in monitoring the ongoing discussions across all social media sites.
The 2012 Billboard Music Awards in Las Vegas will take place at the MGM Grand Garden Arena and are to be broadcast live on ABC, Sunday, May 20, 2012. This year’s presenters include Taio Cruz, Gavin DeGraw, Gladys Knight, Julianne Hough, Natasha Bedingfield and Jeremy Sisto. More presenters will be announced as the show draws closer. ABC Modern Family’s Julie Bowen and Ty Burrell were previously announced as the event’s hosts.
“We’re thrilled to be working with Sony to make the Billboard Music Awards winner announcements more exciting and dynamic than ever before,” said Tommy Page, publisher of Billboard. “This new advancement in the show is a perfect extension of the Billboard brand as we are constantly evolving our digital content offerings on various platforms from Billboard.com to the Billboard chart app.”
The 2012 Billboard Music Awards in Las Vegas is a production co-executive produced by Richard D. Beckman, CEO Prometheus Global Media and Don Mischer Productions. The special will be shot in high definition and broadcast in 720 Progressive (720P), ABC’s selected HD format, with 5.1 channel surround sound.
Image Courtesy of http://www.billboard.com