New York, U.S.A. – Following a triumphant, much buzzed about debut at SXSW in March and recently wrapping up her sold-out UK tour, Cher Lloyd (Syco/Epic Records) is back in support of the video premiere for her US debut single, “Want U Back.” The audacious single, is a perfect mix of sugar & spice, infused with Cher’s signature swag, creating pure ear-candy.

The video, which premieres May 1 on VEVO, exposes Cher’s inner Brat as she jealously pursues her ex-boyfriend exclaiming, “I want you back!” US fans will finally get what they have been asking for, “Want U Back” will be available for download on iTunes and other digital services on May 22nd.

Check out the video here: http://vevo.ly/IXt7dh

The press is buzzing about Cher:

Billboard names Cher Lloyd #7 most buzzed about show at SXSW!

“As British engagements with hip-hop and American pop go, it’s amusing and well-done. She’s featherlight, innocuous, and she’s the future.” – The New York Times

“‘Want U Back’ – Haven’t been able to get it out of our heads since we first heard it!” – Idolator

“…’Want U Back’ is simply sensational. In fact, it’s better than that it’s astonishing. Best song of the year so far! Hands down!” – OK! Magazine

“The British songstress, Cher Lloyd, is so badass, her ‘Want U Back’ single artwork couldn’t even begin to capture the entire essence of her swag!” – Global Grind

“Cher Lloyd is on the fast track for SUPERSTARDOM!” – Perez Hilton

The indomitable, Cher Lloyd burst onto the scene less than a year ago with her unforgettable vocals, rap skills and genre-bending X Factor UK performances garnering over a 400 million You Tube views, racking up more than 2.3 million Facebook fans and over 1.3 million Twitter followers. The 18 year-old phenom, co-wrote on her infectious UK debut garnering a #1 single with “Swagger Jagger” and a top five album for Sticks & Stones, which was released in November 2011. Cher is gearing up for her US album debut later in the year.

Image Courtesy  of   Beacon Radio

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