Washington, U.S.A. – During this year’s “Be Kind to Animals Week” (May 6-12, 2012), the organization that helped found America’s original “Compassion Movement” in the 1870s is putting out an urgent plea and opening its membership for the first time to the general public, imploring them to protect more of the nation’s 10 billion+ farm animals, 3-4 million shelter animals who are euthanized yearly, and thousands of animals who are being hurt in natural disasters and cruelty cases.

“The need has never been greater,” says Dr. Robin Ganzert, president and CEO of American Humane Association. “We have made gigantic strides in the past century, pioneering many of the key advances in protecting our nation’s children and animals, but there are still huge numbers in critical need of lifesaving care.

We are putting out a call to the American public during Be Kind to Animals Week to get involved and become part of a new 21st century Compassion Movement that will help millions more of our most vulnerable to be kept safe, protected, and loved. So many animals are still suffering and can’t wait any longer.”

Some major names are heeding that call, including celebrities such as beloved actress and animal lover Betty White, who has a long history with American Humane Association and has agreed to be the chair of this year’s “Be Kind to Animals Week,” which the charity launched back in 1915.  In an email message to half a million supporters, Ms. White is asking fans and animal lovers to help by joining as supporting members now.

“As far as I am concerned, every week should be ‘Be Kind to Animals Week,’” said Ms. White. “To make that possible for more animals, please join American Humane Association’s new membership program.  In fact, as a challenge for my 90th birthday – I would like 9,000 new members to join this very week!”

In addition to the good feeling of helping helpless animals, those who visit behumane website and join at the Compassion Club level of $50 a month will be entered to win two tickets to the American Humane Association Hero Dog Awards in Hollywood and a VIP visit with Hero Dog headliner Betty White!

Other major celebrities, charities, and companies are posting, tweeting, and otherwise spreading the word, encouraging Americans to get off the sidelines and actively become a voice for the voiceless, joining an effort that pioneered virtually every major advance in child and animal welfare.

“American Humane Association helped found our nation’s Compassion Movement 135 years ago and we made a huge difference,” said Dr. Ganzert. “Today, we need every American to join in an ambitious new effort to bring hope, help and comfort to millions in need.  What better time to consider joining American Humane Association as a supporting member of the most compassionate club than during Be Kind to Animals Week?”

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