Share & Connect
Mýa and Michelle will design new collections for Ghanaian clothing brand Koshie O as a part of “The Koshie O Woman” campaign. The campaign celebrates strong, confident, independent women who possess the ability to multi-task while remaining fashionable. The singers will co-design and name the pieces along with founder and Creative Director of Koshie O, Nina Baksmaty. As part of the Spring/Summer 2013 collection, the pieces will be available for purchase in July 2012 and will be available to consumers in Spring 2013. “The Koshie O Woman” campaign will feature many more celebrity women who embody what the brand represents. Fans will be allowed to follow the process via social media networks.
While neither has been extremely vocal about the projects, which are still in the beginning stages, Michelle recently took to her twitter to say, “Bout to hop on a design call w/Koshie O. Designing some new clothes…..line will be out next Spring. This is a COLLABORATION for charity!” A percentage of the profits from the sale of this unique capsule collection, which will feature custom prints, will be donated to Mercy Corps, a global aid agency involved in helping populations stricken by tragic events in over 40 countries around the world.
Nina has stated that she is sure that the public is going to love what Mýa and Michelle will contribute to Koshie O. She says, “The whole Koshie O. team is excited to be working with Mya. We absolutely love her talent and her fashion and we strongly believe that Koshie O. and Mya are going to create magic together.” On working with Michelle, Nina states, “It is such an honor to have Michelle Williams design pieces for Koshie O. She has been an inspiration of mine from her Destiny’s Child days.”
Koshie O “integrates African themes and aesthetics with modern designs,” according to its website. Founder Nina Baksmaty, who is Lebanese and Ghanaian, was raised in Ghana, but was educated and currently resides in the United States of America. It was her Ghanaian upbringing among traditional dress makers and artisans, as well as being in the presence of her designer mother, which fueled her desire to be a designer.
In 2010, Nina launched Koshie O and has since been featured in the Washington Post and Upscale Magazine, and has garnered mentions from Fox 5 News. Singer Ledisi, as well as model and reality television star Cynthia Bailey, are among the numerous women who proudly wear Koshie O.
Image Courtesy of Mya