Florida, U.S.A. — SOUL Electronics – a global leader in consumer electronics and manufacturing with a rich history in delivering innovative technology concepts has announced international football star Cesc Fabregas as a new brand ambassador. The FC Barcelona player will be featured in the company’s upcoming “SOUL of Greatness” video series and campaign. Fabregas will also represent the SOUL brand during various sporting events throughout the year.

“Fabregas is one of the most talented international footballers in the game, making him the perfect athlete to align with,” commented Len Davi, Executive Director of SOUL Electronics. “Fabregas’ achievements and athleticism make him a great representation of what the SOUL of Greatness campaign stands for. He’s dedicated, focused and driven on attaining goals and striving for excellence.”

The “SOUL of Greatness” video series is designed to inspire and demonstrate how achieving greatness is a way of life. Reaching greatness involves dedication and focus. Many people turn to music to help block out the noise and distractions of the world to help them concentrate and accomplish goals.

“Motivation and hard work are key ingredients for success,” noted Cesc Fabregas. “Listening to music shuts out distractions and helps me stay focused, whether on the field, in the locker room or at home. I am excited to partner with SOUL to help spread the message that anyone can find will and determination from within.”

Cesc Fabregas joins Olympic athlete and SOUL Electronics partner Usain Bolt, as well as original SOUL by Ludacris brand partner Chris “Ludacris” Bridges, who will also each appear in key video spots for the series. Other stars of the campaign will be announced soon.

To view video of Cesc Fabregas, please visit: http://bit.ly/SoGYouTube

Image Courtesy of  Natursports / Shutterstock.com

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