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Liverpool, England – Football brand stamps its mark with cutting edge kit that redefines high performance Warrior has officially unveiled its highly anticipated 2012/13 Liverpool FC home kit. Combining revolutionary design and technology, the new kit is a celebration of the Club’s renowned heritage with inspiration drawn from Liverpool FC legends of old.
Developed out of the brand’s global football headquarters in Wilmslow, England, the new Liverpool FC kit has been constructed by a hand-picked team of design and development experts.
Head of Warrior Football Richard Wright believes the new LFC kit will smash expectations.
“By partnering our knowledge of making high performance sports apparel with Liverpool FC’s rich history, Warrior has successfully created a kit that will empower players with the means to dominate. Our goal is to breathe new life and energy into the game of football, to make people sit up and take notice by redefining expectations,” said Wright.
Warrior has stamped its mark on the Liverpool FC home kit by introducing a number of signature features.
Inspiration behind the kit was drawn from the 1964/65 version, worn under Club legend, Bill Shankly. The cult manager believed the high-risk red gave players a physical and psychological edge over their opponents.
The iconic amber yellow Liver Bird emblem has been re-introduced to the new kit, taking centre stage on the shirt as the Club’s crest. Reminiscent of the strip worn between 1976 and 1985 – a time recognised as one of Liverpool FC’s golden eras – the crest has been fully embroidered on to the shirt for only the second time in the Club’s history.
Marking a world-first in football, the kit has been designed using War-Tech, a revolutionary apparel system engineered by Warrior. At the heart of War-Tech lies Scafe, an innovative, antimicrobial fabric made with coffee grounds. As well as being environmentally friendly, Scafe is fast drying, assists with odor control and provides UV protection.
To further ensure the highest level of performance, the main body of the Liverpool FC shirt is designed with durable water resistant technology, a hydro-phobic development that rejects external moisture and helps maintain dryness. Under-arm four-way stretch mesh fabric also allows for full-range movement, functionality and air flow to help regulate temperature in key heat areas during games.
LFC captain Steven Gerrard, who was recently given the England captain’s arm band for the European Championships, believes the new Warrior kit is one of the best in the Club’s history.
“Warrior has designed a kit that embodies everything that is great about Liverpool Football Club,” said Gerrard. “I’m extremely happy with the reintroduction of the amber yellow Liver Bird crest and the stitching gives it that extra touch of quality. For fit, comfort and functionality, it’s one of the best kits I’ve worn – the fans will love it.”
Liverpool FC will wear the groundbreaking new-look home kit for the first time against Toronto FC on 21 July, during the Club’s summer tour of North America. The kit will be available to purchase from http://www.liverpoolfc.tv.
With a number of exciting club and player signings on the horizon, it is clear Warrior remains true to its brand philosophy of, we come not to play.