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Oakbrook Terrace, Ill. — Redbox, America’s destination for entertainment, today announced the launch of its first affiliate program with Performics, a performance-marketing agency owned by Publicis Groupe and a pioneer in the affiliate space. The partnership will allow Redbox to reach potential new customers and to reinforce its commitment to its existing customer base.
The program is simple: partner sites will host Redbox advertisements and earn commissions every time visitors click on them to reserve rentals or to buy Redbox gift cards. The platform is an integral part of the overarching Redbox digital-marketing platform, as it provides consumers with even more access to the movies and games they love.
“Affiliate marketing is the next logical next step for Redbox, as it aligns nicely with our interactive marketing platform,” said Mark Achler, SVP of new business, innovation and strategy at Redbox. “This platform will benefit consumers as they can now gain more exposure to the new-release titles they want.”
In addition to monetary incentives, the affiliate program gives partners access to key tools for tracking, reporting and optimizing their campaigns. Affiliates enrolled in the program will receive products and services such as:
Redbox remains committed to giving people access to the entertainment they love. By partnering with affiliate websites, the company has uncovered a new way to be everywhere movie and game lovers are.
Redbox Automated Retail, offers new-release DVD, Blu-ray Disc and video-game rentals through its network of self-service kiosks. Redbox has rented more than 2 billion discs and is available at approximately 36,800 kiosks across over 30,000 locations nationwide, including select McDonald’s restaurants, leading grocery, drug and convenience stores, select Walmart locations and Walgreens locations in select markets.