New York, U.S.A. - Penton Media, the largest privately owned business-to-business media company in the U.S., announced the launch of WealthManagement.com, a new digital resource for financial and estate planning professionals. The site, which is organized around how wealth professionals spend their day, is the new digital resource of REP. magazine, RegisteredRep.com, Trusts & Estates magazine, Trusts&Estates.com, more than a dozen e-newsletters and original content.

“We’ve spent the last two years in the marketplace tracking habits and workflow of advisors,” said William O’Conor, vice president, Penton Wealth Management Group. “As part of this research, we developed the proper organization and flow for the sites.

It also became eminently clear that while Registered Rep. was largely for financial advisors, and Trusts & Estates was targeted at estate planning professionals, their information needs were more and more overlapping. So, we decided to make the bold move of building WealthManagement.com as a combined site. If the site serves our readers properly, it should be a unique meeting place for all the centers of influence within the wealth management industry involved in investing, accounting, tax, legal, philanthropy and estate planning.”

With four times as much content and improved navigation, search and display, the site is designed to serve the needs of the novice or the advanced practitioner. The content will be primarily available without charge, though registration and/or payment will be required for selected premium content and tools.

“WealthManagement.com provides everything wealth professionals need to know to stay knowledgeable about the industry, build stronger relationships, improve their practice and grow their business,” said David Armstrong, managing editor of WealthManagement.com.  ”Its unique ‘day in the life’ information taxonomy is designed around the daily activities of wealth advisors – covering everything from daily news and opinion to financial planning strategies, practice management, community resources, and business tools and services.” Our new motto is: “Invest your time wisely. Every day.”

Updates to the print publications

Effective with the June 2012 issues, Registered Rep. has changed its name to “REP., The WealthManagement.com magazine for financial professionals,” and Trusts & Estates has adopted the tagline, “The WealthManagement.com journal for estate planning professionals.”

“These moves were part of the plan to bring the brands closer together, and we believe this is one of the few times that seasoned and established print publications have become identified as units of a Web property,” said Warren N. Bimblick, Penton’s senior vice president, strategy and business development. Indeed, REP. is 31 years old and Trusts & Estates is 108 years old.

“The team has really sized up the marketplace and come up with an offering of content, community, data and targeting that is really strong,” said David Kieselstein, Penton’s CEO. “We have tested their premises with users and marketers, and working with our technology group, have created a unique and valuable service.”

Songquan Deng / Shutterstock.com

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