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Every day we see new developments in advertising ideas to attract the viewer’s eye. The more creative the advertising idea, the higher the price to pay.
From that, SkyDive ,the sky diving company in Dubai and Go Fast , the energy drinks manufacturer from Denver state, USA put a new billboard with flying jetpack pilot around it. The billboard is located in the base of Burj Khalifa, the highest building in the world, located in Dubai’s downtown. In front of the Billboard, they put some chairs for the audience to sit while watching the show.
The price for each second of advertising on this billboard is about $500 USD . The total cost of one month of advertising on this billboard would cost about $1.3 billion USD, making it the most expensive billboard in the world.
The Jetpack is a device worn on the back that, when pushed by escaping gasses, allows a man to fly. The Jetpacks were used in 2008 for advertising the Red Bull energy drink, the Go Fast large competitor.
According to Dropzone.com, Mr. Nasser Al Neyadi of Skydive Dubai said, “this is an epic moment, and we are very proud to be part of it. This initiative is another example showcasing Dubai as a world leader in innovation and technology. The billboard came into being with a simple idea that has transformed into an exceptional event to attract a global audience. Our gratitude to our partners, Go Fast and Emaar Properties, without whose support, this would not have been possible.”
Emaar Properties is the master developer in the Emirate of Dubai. It developed Burj Khalifa, Dubai Marina, Dubai’s downtown, Dubai Mall and other leisure attractions.
According to marketing-interactive.com, the Go Fast chief executive, Mr. Troy Widgery said, “we are certain that the brand will be received very well here. We are grateful for the support of Skydive Dubai for our venture in this part of the world. With this billboard, we want the people to know that we will be here soon.” Additionally, according to the same website, the Go Fast energy drink is a Halal friendly product. This would allow the majority of Muslim residents of Dubai and UAE in general to drink this product without worrying of consuming a non halal drink.
Halal means permitted in Arabic which usually refers to the allowed food and drinks according to Islamic thoughts. The Halal food and drinks shouldn’t contain any pork and all it’s products; animals slaughtered not in Islamic way, alcoholic drinks, carnivorous animals, birds of prey and any food polluted with any of these products.