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Glendale, U.S.A. — DreamWorks Animation, ‘Madagascar 3: Europe’s Most Wanted –the 3D third installment in the blockbuster hit franchise about the Central Park Zoosters and their worldwide adventures – has now become the highest-grossing animated film in Russia’s box office history and the third highest-grossing film of all time in Russia. It is the #1 film of the year at the Russian box office and continues to play in theaters there. The top three animated films of all time in Russia are now all DreamWorks Animation pictures: ‘Madagascar 3: Europe’s Most Wanted’, ‘Shrek Forever After’ and ‘Puss In Boots’.
Paramount Pictures, a unit of Viacom Inc., is distributing ‘Madagascar 3: Europe’s Most Wanted’ worldwide and Central Partnership is serving as the film’s local distributor in Russia. The film opened in Russia on June 7, 2012 on 1830 screens – the biggest number yet for any film release – and has grossed $48.3 million, or 1.58 billion rubles, to date.
“Russia is one of the most important markets in the world for DreamWorks Animation films and we couldn’t be more proud to have achieved such unprecedented box office results there,” said Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation. “We’re incredibly grateful to our audience in Russia for their enthusiastic and historic support of ‘Madagascar 3: Europe’s Most Wanted’.”
‘Madagascar 3: Europe’s Most Wanted’ has grossed $200 million at the domestic box office and nearly $260 million overseas for a worldwide gross of approximately $460 million to date.
In the highly anticipated third chapter of the Madagascar franchise, Alex the Lion, Marty the Zebra, Gloria the Hippo, and Melman the Giraffe are still fighting to get home to their beloved Big Apple and of course, King Julien, Maurice and the Penguins are all along for the comedic adventure. Their journey takes them through Europe where they find the perfect cover: a traveling circus, which they reinvent – Madagascar style.
Image Courtesy of Madagascar 3