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London, U.K. — A new animated series, Marvel’s “Ultimate Spider-Man” has stormed to record ratings on Disney XD UK. The show is the top rated animated title on the boy-focused, girl-inclusive channel launched in August 2009, reaching a huge 1.2 million individuals 4+ including 683,000 kids 4-15 and 265,000 boys 8-12 in its first six weeks on air.
The premiere episode of “Ultimate Spider-Man” was the best performing show in its timeslot with boys 8-12 on any kids TV channel in the UK, including those available in twice as many homes. Over the first six weeks, the series also boosted year on year Disney XD ratings for its timeslot by 77%.
“The success of “Ultimate Spider-Man” demonstrates the demand for Marvel content from a new generation,” comments Boel Ferguson, General Manager, Disney Channels UK & Ireland. “Following the incredible success of Marvel’s Avengers Assemble in theatres across the UK we wanted to give our viewers a go-to TV destination for more excitement and energy of the latest Marvel series like “Ultimate Spider-Man.” Beginning 17 August, Marvel Universe will become the TV home for everyone’s favorite Super Heroes.”
Marvel Universe, a dedicated programming block airing every Friday at 3.30pm on Disney XD, will feature some of the most popular Super Heroes in the world – Iron Man, Captain America, Thor, Hulk & Spider-Man. The Disney XD block will be home to all of Marvel’s action-packed animated series including hit programs “Ultimate Spider-Man,” “The Avengers: Earth’s Mightiest Heroes” and “Iron Man: Armored Adventures.”
The success of Spider-Man on TV screens has been mirrored by the success of the franchise across UK retailers, with both Argos and Tesco having included the Web Shooting Spider-Man action figure from Hasbro in their top Christmas recommendations.
Marvel’s “Ultimate Spider-Man” is written and guided by the most star-studded creative team in Super Hero television history, including Marvel’s Chief Creative Officer, Joe Quesada, and Marvel’s EVP – Head of Television, Jeph Loeb, Supervising Producer Man of Action Studios (Joe Kelly, Joe Casey, Steven T. Seagle & Duncan Rouleau), Creative Consultant/Writer Paul Dini (Batman: The Animated Series, Lost), and Consulting Producer/Writer Brian Michael Bendis (Marvel’s Ultimate Comics Spider-Man comic series), “Ultimate Spider-Man” is a series of many firsts, extraordinary given the enduring popularity of the character within the Marvel Universe.
In the storyline, a teenage Peter Parker (voiced by actor Drake Bell) juggles the relatable challenges of high school with the extraordinary challenges of being a Super Hero. Nick Fury (voiced by actor Chi McBride) invites Parker to train with his S.H.I.E.L.D. organization, where Peter’s alter-ego, Spider-Man, will join forces with four other teenage Super Heroes – Nova, White Tiger, Power Man and Iron Fist, on the greatest action and adventure ever as they work to become Ultimate Super Heroes.