San Francisco, U.S.A. — On August 21, 2012, Applifier announced the beta of its new Everyplay mobile gaming network designed to help mobile developers attract and engage players with social sharing of game replays. Starting on August 21, 2012, game developers are invited to join the Everyplay beta in order to access its powerful game discovery, player engagement and personalized messaging capabilities.

Applifier CEO Jussi Laakkonen is presenting Everyplay at the Unite 2012 conference, hosted by Unity Technologies in Amsterdam (August 21-24), and is available by phone and in-person to discuss the Everyplay beta launch at depth.

“Word-of-mouth is the most powerful tool for mobile app discovery. Everyplay makes those ‘hey, you got to try this app’ moments shareable by letting users share their own awesome, funny and outrageous gameplay experiences through videos with friends. Mobile phones are the most personal gaming devices ever, and we want to make mobile games just as personal with action replays and video messaging between players,” said Jussi Laakkonen, CEO and Founder of Applifier.

Everyplay provides a vital suite of capabilities designed for developers to attract, engage and retain players in their mobile game. The network aligns with the way users want to play, enabling interactions that are connected, social, meaningful, expressive, personal and authentic.

The most powerful way for players to discover new games is through friends, and Everyplay enables players to record, replay and share videos instantly with just one tap. With Everyplay’s social video sharing network and integration with Facebook, Twitter and YouTube, developers can enable their biggest fans to bring in friends and build a community directly within their mobile game.

Everyplay enables developers to create more personal multiplayer experiences with video messaging between users to brag, celebrate, challenge and taunt their friends.

Everyplay is a free service for developers and users, and available for all iOS devices now. Learn more and sign up for the Everyplay beta at www.everyplay.com.

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