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Klout has been in existence for about three years, but so far hasn’t reached the popularity of some social networks such as Facebook and Twitter, even though these ones are used inside of Klout’s program. It utilizes one number to measure a user’s influence across the amount of social networks that this user may be a member of.
As soon as you open a profile in Klout and connect all of your data through the personal social networks, one number called a Klout score will instantly pop up on the screen. The company explains this number as your influence of power across your network and it is calculated based on algorithms that are able to check the size of your network, the amount of content created and how the others are interacting with that content through sharing possibilities and likes, for instance.
The algorithm that is used to calculate the influence level of a user based on the ability to drive action on social networks is being constantly improved. The actual Klout website connects social networks such as Facebook, Twitter, Google+, YouTube, Tumblr, Foursquare, LinkedIn, Intagram, Blogger, LastFm, and Flickr and it is also trying to increase to include other ones.
The constant updates are also intended to show the user’s influence on the web. In the beginning it was possible to find metrics as True Reach, Amplification and Network Impact, but these scores have been removed to give space to Moments. According with the company’s explanation, this section will work as a report of the user’s activity from the past 90 days and how each activity has impacted a user’s Klout. This new feature is going to come in the next few weeks.
The Klout score has received attention mainly in the job recruiting processes. It came out that few companies had been hiring the candidates with higher “influence power” according to Klout, but the discussion has started to show that one number related to one’s virtual influence may not be a strong argument for such definitions.
Many candidates with work experience have been declined for companies that choose by Klout score. The job recruiters must give the right weight for such score, and a few professionals are actually saying that this weight should be zero. It is possible that one’s influence on social media could mean that a person actually doesn’t do so much besides posting and updating his or her social profiles.
Many companies have been discussing what the best way to use Klout score is. Airlines, the hospitality industry, and big retailers are trying to develop one way to reach those with the best influence, and through this method drive actions through the social network. Offering special gifts, VIP areas, or cards to develop a premium experience for those with higher Klout scores can be on the plan for such companies, but so far, there aren’t any real public actions that correlate.
Many strongly divergent opinions have risen debating if Klout is good or bad. The best solution for the user is to be aware about the functionality and goals of the Klout score and how this can impact their security and privacy, and from the companies’ point of view, there are always chances to reach key people to increase influence.