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Washington, U.S.A. — As summer draws to a close and the classroom bell rings in the new school year, 55 million children across the United States will head back to school. With 13 percent of those school children typically walking or biking to school, AAA warns drivers to be especially vigilant for pedestrians during before- and after-school hours.
The afternoon hours are particularly dangerous for walking children – over the last decade, nearly one-third of child pedestrian fatalities occurred between 3 and 7 p.m.
“More than 1,200 children lost their lives during these after-school hours between 2000 and 2010,” cautioned Jennifer Huebner-Davidson, manager, Traffic Safety Advocacy, “and although we’ve seen a steady decrease in the number of tragedies each year, it’s important to remember that one death is one too many.”
AAA offers six ways to keep kids safe this school year:
AAA’s “School’s Open – Drive Carefully” awareness campaign was launched in 1946 in an effort to prevent school-related child pedestrian traffic crashes—helping kids to live fulfilling, injury-free lives.
In addition to the campaign, AAA has teamed up with Richard Scarry’s “Busytown Mysteries” to help keep children safe. Download coloring pages, play games and watch car seat safety videos at SafeSeats4Kids.AAA.com.
As North America’s largest motoring and leisure travel organization, AAA provides more than 53 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.
AAA news releases, high resolution images, broadcast-quality video, fact sheets and podcasts are available at NewsRoom.AAA.com