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Fort Lee, New Jersey — The National Inflation Association issued the following statement about the multi-platform revolution that is beginning this week at the London Olympic Games: On August 5th, tens of millions of Americans were upset about being unable to be among the billions of people worldwide to watch Usain Bolt’s 100 meter Track & Field gold medal victory live on TV.
One of NBC’s main reasons for not airing Olympic events live on TV in the U.S. is the fact that NBC recognizes the London Olympic Games as the beginning of the U.S. multi-platform revolution. All Americans who own a laptop, desktop, iPhone, or iPad, and are subscribers of any cable, satellite, or telco TV service, had the ability to authenticate their Internet-connected device and watch Usain Bolt race live using NBC’s ‘TV Everywhere’ web site and iTunes apps.
NBC reported that 1.3 million Americans watched their live ‘TV Everywhere’ stream of Usain Bolt’s race. This was NBC’s second most popular multi-platform live stream during the London Olympic Games so far, with only the U.S. Women’s Gymnastics team gold medal victory surpassing it with 1.5 million live streams across all platforms.
In the 48 hours leading up to Usain Bolt’s 100 meter gold medal victory, NBC reported that an additional 1 million pay-TV subscribers authenticated their Internet-connected devices. This increased NBC’s total ‘TV Everywhere’ devices authenticated by consumers for the London Olympic Games across all platforms up to 7.6 million. So far, 7.6% of America’s 100 million pay-TV subscribers with the right to authenticate their multi-platform devices, have successfully gained access to live streams of every single Olympic event, with NBC streaming as many as 40 events live simultaneously.
NBC is also making available an archive for authenticated multi-platform ‘TV Everywhere’ users that offers a total of 3,500 hours of prerecorded London Olympic events.NIA recognizes the fact that Americans have fallen in love with their smartphones and tablet devices. With the new multi-platform revolution now officially underway, Americans will no longer be forced to watch TV in their living room.
Americans who are pay-TV subscribers will now be able to watch any TV programming, at any time, from any location, on any platform! This could create billions of dollars in value for pay-TV companies and their subscribers between now and the end of 2012.
NIA recently accumulated 2% ownership in Synacor, Inc., a publicly traded company with multi-platform authentication technology that is making it possible for NBC to provide their ‘TV Everywhere’ coverage of the London Olympic Games, by authenticating for NBC the pay-TV subscribers of nearly 40 pay-TV companies, including 12 of America’s 25 largest multi-channel programming distributors including Dish Network, Charter Communications, SuddenLink, Mediacom, and CableOne! Synacor recently reported 58% revenue growth last quarter, which validates the huge growth ahead for companies that deliver ‘TV Everywhere’ services across multi-platforms.
If you are looking for ways to capitalize on NBC’s hugely successful multi-platform coverage of the London Olympics and the multi-platform revolution that is now underway, please be sure to download NIA’s brand new free 58-page educational ‘TV Everywhere’ report by going to: http://inflation.us/tveverywhere.html
NIA’s brand new in-depth report talks about how this is the biggest fundamental shift for the TV industry since the invention of color TV. NIA believes that multi-platform offerings of ‘TV Everywhere’ services could potentially create billions of dollars of wealth in the U.S. for leading pay-TV companies. NIA’s report is the most important report ever released about the future of cable, satellite, and telco TV services in America.