Carsten van Husen, CEO of Gameforge 4D, will speak at this month’s F2P Summit, which takes place on 26 September at RichMix in London. Early bird rates for the conference – offering a saving of £100 – are available until September 5, 2012 from www.f2p-summit.com.

The event also features keynotes from Boss Alien’s Jason Avent and Alex Dale from King.com, as well as inspiring sessions from free to play advocates Ian Baverstock, David Darling, Nicholas Lovell, Pascal Zuta and leading Edge journalists Alex Wiltshire, Simon Parkin and Chris Donlan.

Carsten van Husen will reveal Seven Lessons from Making AION Free to Play, providing delegates with a closer look at the process and lessons learned from the migration of the critically acclaimed premium MMORPG AION from a subscription based Pay-to-Play system into Free-to-Play business model.

“I hope to bring some of our hard-won insight and practical advice to delegates,” commented Carsten van Husen. “As a major European online game publisher that is trusted by many significant developers to manage their game properties, Gameforge has been honoured to meet the challenges of the free-to-play market. My talk will touch on localising our games for specific cultural differences, how an effective monetisation system based on micro-transactions is developed, and how we coped with major product launches — both the highs and the lows.”

F2P Summit is organised by Tandem Events, the company behind the industry-leading Develop in Brighton conference. Passes to the second F2P Summit in London can be purchased from www.f2p-summit.com for just £195 (a saving of £100) up until September 5, 2012. F2P offers nine sessions including two keynotes plus networking throughout the day and at the Networking Drinks afterwards.

About F2P Summit

The F2P Summit is a one-day conference and networking event taking place at RichMix in Shoreditch, London on Wednesday 26 September 2012. The F2P Summit is a unique event that explores all aspects of F2P and freemium from the developer’s point of view. There will be eight sessions including two keynote presentations, a networking lunch and drinks in the bar afterwards. Passes cost £195 before 5 September 2012 at www.f2p-summit.com.

Image Courtesy of  @sonaratv

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