Share & Connect
Berlin, Germany – The largest and most innovative market in Europe arrives in the world’s gaming mecca. This best describes investor events held by Germany Trade & Invest on Septermber 4, 2012 in Tokyo and tomorrow in Seoul. On the heels of this year’s Gamescom in Germany, the timing of these events couldn’t be better to encourage companies to tap the German market. To date there are over 10,000 people working in this growing sector.
“South Korea was this year’s partner country at Gamescom. The country is absolutely number one, especially in the online gaming field. And despite the slight decline in the console games market, Japan is a longstanding giant in the gaming industry.
Germany features a market of 25 million active gamers with significant room for further growth. The three countries represent an ideal partnership,” said Peter Alltschekow, Director Eastern Germany at Germany Trade & Invest in Berlin. In 2011 the industry generated nearly 2 billion euros, an increase of 3.5 percent over the previous year.
Especially the growth regions in the eastern part of the country are attractive for investors. In the Games Academy in Berlin, for example, talented individuals are trained to be game designers, programmers and producers. Leipzig also belongs to the most well-known creative centers in the gaming field.
The states of Thuringia and Saxony-Anhalt support gaming investors with specialized agencies for the creative industries. And Germany’s ultramodern communications infrastructure creates top conditions for the distribution of online and mobile games.
“In contrast to the movie and music industries, the electronic gaming industry has continued to grow in recent years. This is promising for both German companies and international providers. South Korean gaming companies OnNet and Azubu have already established a presence in Germany. Other investors are hopefully not far behind,” continued Alltschekow.
Germany Trade & Invest is the foreign trade and inward investment promotion agency of the Federal Republic of Germany. The organization advises foreign companies looking to expand their business activities in the German market. It provides information on foreign trade to German companies that seek to enter foreign markets.