Hard Rock Cafe is going to celebrate its presence in Florence, Italy, through a free concert that is destined to light up the end of the Italian summer season.

The event ‘Hard Rock Cafe Rocks The Square’ will take place on September 27 in Piazza Della Repubblica, Florence. Kicking off at 3:00 p.m. local time, the day will be entirely dedicated to rock music, with the presence of several bands, including emerging acts and DJs belonging to the major Italian radio stations at the moment.

The event will also see the participation of the Italian car brand FIAT; a FIAT car will be transformed into a guitar amplifier to spice up the day.

During the entire day, as usual for events promoted by Hard Rock Cafe, there will be a benefit fundraiser. The money will be dedicated to projects supporting children; in particular they will be donated to the Meyer hospital and to the Dynamo Camp.

One of the interesting acts that will take the stage is the rock blues band ‘The Cyborgs,’ who will embark on a European tour next October. The stage will also be shared with the winners of the recent Battle of the Bands competition: Desma. The classic-rock band based in Brescia, Italy, will open the night’s celebration at around 8:00 p.m., leaving the stage ready for the legendary band Iggy and The Stooges.

The proto-punk band Iggy and The Stooges is currently on tour bringing its original sound and astonishing energy with them. Performing in its entirety the historical album ‘Raw Power,’ considered by many as the first punk album ever released, Iggy and The Stooges’ shows are a load of adrenaline, love and beautiful music.

Currently composed of eclectic frontman Iggy Pop, Mike Watt at the bass, Steve Mackay playing sax, guitarist James Williamson and Toby Dammit banging the drums, Iggy and The Stooges has been demonstrating during this tour that they are still able to give the ultimate show.

Not much choreography is needed when the perfection of the performances that characterizes all the members of this band meets with the spectacular attitude and presence on stage of the infamous rocker Iggy Pop. Jumping around at his 65 years of age, Iggy Pop seems to dance with the perfection of the musical genius he shares with his band mates.

Performing an album that not only made history but which continues to be more relevant than ever almost 40 years after its release, the band seems to be destined to make people in Florence enjoy an enviable night. It is the perfect choice Hard Rock Cafe could make as a ‘thank you’ to the city they have been established in since 2011.

Image Courtesy of  NRK P3

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About the author

Veronica Cinti
Italian native, extremely passionate about music in general. Although she appreciates a wide variety of music genres, her strongest field of expertise is Rock music, Grunge and Punk among its styles. Contact the author: veronica.cinti@toonarimedia.com; Follow Veronica on Twitter: @VeronicaCinti

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