On September 13, 2012, Eurogamer and GamesIndustry International announced that global crowdfunding platform Indiegogo is to deliver the keynote session at Games Invest 2012 on Thursday 27th September.

John Vaskis, Gaming Vertical Lead at Indiegogo, will host a session at Games Invest 2012 entitled “Harnessing the Crowd: How crowdfunding is shaping the gaming ecosystem” which will discuss how crowdfunding is quickly becoming an essential tool for game developers and that anyone seeking funding can now harness the power of the crowd to bring their games, projects and ideas to life.

“Raising capital through friends, family, colleagues and perfect strangers, has not only opened up the financial floodgates, but the creative possibilities in the game industry,” said Indiegogo’s Gaming Vertical Lead, John Vaskis. “Crowdfunding is so much more than just raising capital – it gives developers direct access to customer feedback and the ability to gauge public interest early in a project’s life cycle, which can save a lot of time and money.”

The exclusive Indiegogo session will include essential tips and tricks on how to create a successful campaign, including:

• What are the components to a great pitch (campaigns with videos raise 114% more than those without)?
• What are perks and why are they important?
• How do you set your fundraising goals and plan ahead to ensure you’re on track?
• How do you engage your audience for success?

“It’s really exciting that Indiegogo has chosen Games Invest and the Eurogamer Expo for its first major conference session in the UK,” said Eurogamer Managing Director Rupert Loman. “This is an amazing opportunity for indie developers to find out essential campaign tips and advice directly from a major global crowdfunding platform.”

Other investors and speakers confirmed for this year’s Games Invest include We R Interactive, GAMESBrief, Standfast Interactive, Octopus Investments, Sony Computer Entertainment Europe XDev, Sheridans, SEGA and Ian Livingstone OBE, Life President, Eidos and Chair of the Access To Finance Group on the Creative Industries Council.

Tickets for the event are strictly limited, so if you’d like to book your place for this year’s Games Invest at £99 (plus booking fee) and find out more about the process for applying for games investor meetings, visit http://gamesinvest2012.eventbrite.com/.

Image Courtesy of  Indiegogo

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