Share & Connect
New York, U.S.A — On September 27, Rick Smolan, co-creator of the groundbreaking “Day in the Life” series and other globally crowdsourced projects, launched a free mobile app enabling people to share and compare their lives for seven days (September 26-October 2) using the sensors in their phones and by responding to thought-provoking questions with others around the globe about their dreams, interests and views on family, sleep, trust, sex and luck. The Android version is currently available and the iOS version will launch later this week.
The app represents the launch event of The Human Face of Big Data, a series of initiatives aimed at inspiring a global conversation about humanity’s new ability to collect, analyze, triangulate and visualize vast amounts of data in real time.
On October 2, Smolan and team are hosting a series of invitation-only media events in London, Singaporeand New York, where leading Big Data experts will interpret and visualize seven days’ worth of information streaming in from participants using the mobile app all over the world. In addition, leading data entrepreneurs, scientists and innovators will share examples of their work in an interactive “Big Data Lab.” A live webcast will allow people around the world to watch the briefings as the day unfolds.
“Big Data is beginning to affect every aspect of our existence,” said Smolan. “Everyone carrying a smartphone has become a human sensor, and this new ability to sense and measure the world in real time is something our planet has never seen before. From curing diseases to conserving precious resources such as water and energy, Big Data may be the tool we need to address many of the most pressing issues of our time.”
Beginning today through October 2, The Human Face of Big Data mobile app invites people to share ideas and compare their responses with others around the world. People can map their daily path, share the objects and rituals that bring them luck, get a glimpse into the one special thing that others want to experience during their lifetime and discover hidden secrets about the world in which they live. The app is available in eight languages: English, Mandarin (simplified), Japanese, Portuguese, Spanish, French, Korean and Russian.
The Three Main Elements of The Human Face of Big Data App:
At the end of the project, the anonymized data will be available to researchers, data scientists and educators to study as a data snapshot of a week in the life of humanity in 2012.
The Human Face of Big Data project is editorially independent and is made possible through the support of EMC Corporation, which serves as the primary sponsor. Supporting sponsorship comes from Cisco,FedEx, VMware, Tableau and Originate.
About The Human Face of Big Data
The Human Face of Big Data, produced by Against All Odds Productions, is a globally crowdsourced media project focusing on humanity’s new ability to collect, analyze, triangulate and visualize vast amounts of data in real time. Against All Odds, described by Fortune magazine as “one of the 25 coolest companies in America,” specializes in the design and execution of large-scale global projects that combine compelling storytelling with state-of-the-art technology. The company’s projects have been featured on the covers of numerous magazines including Fortune, Time, Newsweek and US News & World Report.