New York, U.S.A. — Steve Carell, Colin Hanks and Ken Jeong are featured in a new Stand Up To Cancer campaign, titled “Baseball Believes,” filmed at Boston’s Fenway Park that celebrates amazing plays from Major League Baseball’s Postseason history.
The six spots, which include the actual broadcasts of the historic plays, connect believing in miracles on the playing field with a shared vision of ending cancer. The spots will begin airing in early September in stadiums, on MLB Network, FOX and ESPN, and will continue through the 2013 baseball season.
Major League Baseball is a founding donor of Stand Up To Cancer and, together with its 30 Clubs, has committed more than $30 million to the initiative to date.
Carell, Hanks and Jeong took to the field at Fenway Park to re-create signature moments in baseball history that led fans across the nation to believe that anything was possible. After the three actors highlight the importance of these moments in baseball history, the spot ends with a call to action, encouraging fans to join Major League Baseball in its belief that we can end cancer forever.
The four baseball moments are:
Baseball Commissioner Allan H. (Bud) Selig commented, “This campaign is a part of Major League Baseball’s unwavering efforts to support and help empower Stand Up To Cancer in its noble work fighting all forms of cancer through the spirit of collaboration. We are proud that the most memorable and improbable moments in Postseason history can be used as a way to inspire people to believe that anything is possible, including an end to cancer.”
“Under the steadfast leadership and dedication of Commissioner Bud Selig and all 30 teams, MLB’s financial support of SU2C has been vitally important to the success of our mission. Equally important is what MLB has done to help build our grassroots movement by encouraging baseball fans everywhere to support our researchers, who work tirelessly to develop new therapies for patients to save lives now,” said SU2C Co-Founder Rusty Robertson.
“Everyone at MLB has helped enormously with our efforts to convey this key message: each and every one of us has a role to play in ending cancer, and we are profoundly grateful for that,” added SU2C Co-Founder Sue Schwartz.
“As the husband of a cancer survivor, I know how important it is to believe that we can beat this disease,” said Jeong. “I’m proud to be a part of Stand Up To Cancer and Major League Baseball’s effort to build more support for the scientists on the front lines of the fight.”
The spot was shot at Fenway Park during its 100th year anniversary and will build on the previous spots created at Major League ballparks, including the 2010 SU2C PSA, which featured actor Jake Gyllenhaalat Dodger Stadium and debuted during the 2010 All-Star Game at Angel Stadium of Anaheim.
Since the SU2C launch in 2008, Major League Baseball has continued to promote the initiative year-round, including a featured spotlight during the World Series and other MLB Jewel events. Notably, in 2011, MLB and SU2C introduced in-stadium SU2C “I Stand Up For” placards, a powerful symbol of fans, Club leadership, managers and players uniting in the fight against cancer.