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Toronto, Canada – Wave Accounting, the disruptive creators of award-winning free small business accounting and payroll software, announced on September 11 the results of its small business opinion poll on the 2012 U.S. Presidential Election. Wave polled the U.S.-based portion of the company’s more than 300,000 customers regarding their opinions on the candidates’ potential impact on small business.
Key findings include:
“These insights represent the real opinions of real small businesses in America,” said Kirk Simpson, CEO of Wave Accounting.
Recent “small business” surveys have included opinions from companies with hundreds of employees and many millions in revenue. Because Wave specializes in online solutions for real small businesses with 9 employees or less, the company can access key insights from a unique and significant segment of the market.
“This group makes up 95% of businesses in the U.S., yet their voices are badly underrepresented in media and politics,” said Simpson. “Their opinions and needs are interesting, in some cases unexpected, and deserve to be heard.”
The complete Wave Small Business Opinions Report — 2012 U.S. Presidential Election is available at www.waveaccounting.com/election2012.