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New York, U.S.A. — The award-winning television series¬†Horizons¬†returns to BBC World News in October. Developed independently by BBC World News and based on OgilvyEntertainment’s and DuPont’s original concept,¬†Horizons¬†explores the businesses and people who are revolutionizing our world, specifically in the areas of food, energy, and protection.
In the first new episode, hosts¬†Adam Shaw¬†and¬†Saima Mohsin¬†travel to¬†Brazil¬†and¬†The Netherlands¬†to investigate unique innovations in nutrition. Throughout Season Two, viewers can expect to be taken around the world to uncover some of the world’s most revolutionary global developments in the areas of protective systems, mega cities, bio fuels, and much more.
Sponsored by DuPont,¬†Horizons¬†is developed independently by BBC World News. The television series is part of The Horizons Project, a comprehensive branded content platform developed by OgilvyEntertainment, which aims to reinforce DuPont as a scientific thought leader amongst business decision makers. DuPont has embraced the power of branded entertainment to spark dialogue around the world to address and find solutions to the world’s most crucial challenges facing humanity.
During the commercial break of each¬†Horizons¬†episode,¬†a series of short documentary-style commercials are broadcast. Developed by OgilvyEntertainment, these short films are created in collaboration with DuPont, TwoFour Productions and key DuPont partners.¬†Known as Stories of Inclusive Innovation, the 2-minute documentary-style commercials feature DuPont’s scientific capabilities and collaborations in¬†action through captivating storytelling. Each spot corresponds to the episode topic in a unique way and is aired as the sole commercial break during the¬†Horizons¬†series, allowing for an immersive viewer experience.
“DuPont is part of every documentary-style commercial as a supporting character, with the real stars being our global partners, customers and a diverse cast of third party collaborators such as WWF and Sao Paulo Police¬†Dept,” said¬†Erich Parker, director of corporate strategic communications for DuPont.
During Season One of¬†Horizons,¬†Adam Shaw¬†visited 18 countries, profiled 44 companies, and interviewed 150 people. Simultaneously, OgilvyEntertainment, DuPont and TwoFour Productions traveled to places like Patagonia,¬†Southern Africa¬†and¬†West Java¬†to film the¬†documentary-style commercials. DuPont’s documentary-style commercials garnered over 2.6 million views on DuPont’s YouTube channel. The Horizons Project continues to earn recognition from industry leaders and has earned industry awards from One Show Entertainment, IAB MiXX Awards, 4Telly Awards, The Stevie’s, 2 BRAVES Awards, DMA Echo Awards, The Internet Advertising Awards, and shortlist nominations at¬†Cannes¬†and M&M Global.
“The success of The Horizons Project¬†demonstrates the power of branded content to engage and create meaningful dialogue with the brand’s key audiences and thereby build brand reputation,” said¬†Sandeep Vasudevan, Worldwide Managing Director of Ogilvy & Mather and agency lead on the DuPont account.
Catch all new episodes of the¬†Horizons¬†series, sponsored by DuPont, starting¬†October 5.¬†Horizons¬†airs weekly on Fridays at¬†9:30pm, Saturdays at¬†8:30am, and Sundays at¬†10:30am and¬†4:30pm (all times EST). For episode highlights and an insight into the future of global business visit¬†www.horizonsbusiness.com.
For all the latest news, behind-the-scenes pictures/videos and updates fromAdam Shaw, follow at¬†facebook.com/horizons¬†TV series and/or on twitter at¬†@horizonsbiz. To see all DuPont Stories of Inclusive Innovation from this season and the last, visit¬†www.YouTube.com/DuPont. Learn more about OgilvyEntertainment at Ogilvy.com.