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Pay Per Click (PPC) advertising campaigns vastly improve digital visibility and the collection of valuable consumer habit information. This live, online Search Marketing class will teach the various paid search options including Google Adwords and Social Media advertisement. Toonari virtual training is designed to cover strategic word selection to realize advertising potential.
The course also teaches utilization of PPC data for SEO and Social Media campaigns, and cost management in a PPC/Search Marketing campaign. During our Search Marketing training, you will learn how to manage your PPC campaign from our professional Google Adwords instructors who will also show you how to ensure maximum ROI.
Details: Search Marketing 102 Online Training
Method: Online Classroom
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- An Overview of PPC Marketing
- Pay Per Click Search Engines
- Key Elements of a Successful PPC Campaign
- Building Effective PPC Ads
- How to Structure Your PPC Campaign
- Effective PPC Bidding Strategies
- How to Create Killer Landing Pages
- Tracking PPC Conversions
- A/B Split Testing
- How to Measure ROI on PPC
Places are limited to encourage group interaction, Q&A, and to give attendees every opportunity to share the benefits of learning from real world solutions selected by the trainer from his experience consulting with and training people from many different organizations. Register Today
Who Should Attend
This Paid Search Marketing Training is suitable for all levels of experience, from beginners to advanced, in hands-on and management roles for Paid Search campaigns in SMBs (Small and Medium businesses), corporations, government departments, universities, colleges and nonprofit organizations. Register Today
Icrossing’s Brian Binder is an online marketing professional with over 6 years of Direct and Internactive marketing experience. Brian has managed advertising budgets exceeding $1.5M a month for internationally recognizable brands such as Dollar Rent A Car, Thrifty Car Rental, Melitta North America, Discover Credit Card and Vacheron Constantin.