Pay Per Click (PPC) advertising campaigns vastly improve digital visibility and the collection of valuable consumer habit information. This live, online Search Marketing class will teach the various paid search options including Google Adwords and Social Media advertisement. Toonari virtual training is designed to cover strategic word selection to realize advertising potential.

The course also teaches utilization of PPC data for SEO and Social Media campaigns, and cost management in a PPC/Search Marketing campaign. During our Search Marketing training, you will learn how to manage your PPC campaign from our professional Google Adwords instructors who will also show you how to ensure maximum ROI.

Details: Search Marketing 103 Online Training
Location: GoToMeeting
Method: Online Classroom
Sign Up:  View Dates/Register

- An Introduction to Keyword Research
- Keyword Research Basics
- Campaign Requirements Gathering
- Keyword Research Tools
- Digging for Keywords
- Narrowing Down Your Keyword Selections
- Integrating Your Keywords
- Using Keywords in PPC Campaigns
- Tracking Your Keyword Traffic
- Tweaking and Testing Your Keywords
- Open Q & A

Places are limited to encourage group interaction, Q&A, and to give attendees every opportunity to share the benefits of learning from real world solutions selected by the trainer from his experience consulting with and training people from many different organizations.  Register Today

Who Should Attend

This Paid Search Training is suitable for all levels of experience, from beginners to advanced, in hands-on and management roles for Paid Search campaigns in SMBs (Small and Medium businesses), corporations, government departments, universities, colleges and nonprofit organizations.  Register Today

Instructor

Icrossing’s  Brian Binder is an online marketing professional with over 6 years of Direct and Internactive marketing experience. Brian has managed advertising budgets exceeding $1.5M a month for internationally recognizable brands such as Dollar Rent A Car, Thrifty Car Rental, Melitta North America, Discover Credit Card and Vacheron Constantin.

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About the author

Center for New Media & Citizen Journalism
Toonari’s learning solutions empower everyone from CMOs to Students to solve business problems, find new opportunities for growth, and be more successful in their careers. Courses from Toonari are available in multiple formats to suit your needs— at the Training Center for New Media & Citizen Journalism, online as virtual learning, or on-site at your company. We offer our Training Courses at no charge here in St. Petersburg, Florida for the Unemployed, People with Disabilities, U.S. Military Personnel and Veterans, Police, Firefighters and Teachers.

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Search Marketing 102 Online Training Class

Pay Per Click (PPC) advertising campaigns vastly improve digital visibility and the collection of valuable consumer habit information. This live, online Search Marketing class will teach the various paid search options...