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Dallas, U.S.A. — Next week marks the 71st anniversary of Dickey’s Barbecue and Roland Dickey, Sr. wants to celebrate. In his first book signing event, the chairman of the world’s largest barbecue franchise is throwing a party to celebrate the release of his first book, “Mr. Dickey’s Cookbook.” The party starts at 6 p.m. on Friday, October 19, at the Barnes & Noble on Northwest Highway across from North Park Center and will be a true Texas event with free barbecue sandwiches, prize giveaways and of course the big personality of Mr. Dickey.
“It’s astounding how much growth I’ve seen in this company,” said Roland Dickey, author and chairman of Dickey’s Barbecue Restaurants. “My father started Dickeys as a beer joint with a little barbecue and now we’re a truly recognizable brand. My cookbook provides a little history on our roots in Dallas that have now grown across the country.”
The cookbook, which will be available for Mr. Dickey to sign at the event, showcases more than 100 recipes and entertaining anecdotes, including many Dickey family recipes, personal photographs, along with mouthwatering photography of the dishes that showcases the classic and crowd-pleasing recipes.
“I’m so proud of my dad’s book and where this company started,” said Roland Dickey, Jr. “It’s just amazing to look at the pictures of my grandfather in front of the first store and realize the legacy he started for our family and the many families who now work with us – it’s a great American success story.”
Dickey’s Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 70 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant.
The fast-casual family-friendly concept has expanded to over 250 locations in 43 states and holds the title of the world’s largest barbecue franchise. This year Nation’s Restaurant News named Dickey’s “Top Five Growth Chains” and they were also named “Best Franchise Deal” by QSR Magazine. For more information, visit www.dickeys.com.
Image Courtesy of ScottSchrantz