New York, U.S.A. — Inspired by the idea of recording time, Montblanc introduces”The Montblanc Worldsecond“, a photo project inviting everyone the world over to capture moments of beauty photographically. A specially developed mobile photo app (for iPhone and Android) features a unique countdown function, ensuring that the smartphone cameras of all participants worldwide will take a picture at the very same instant.

The photos are then uploaded to the worldsecond.montblanc.com Web site, creating a stunning mosaic of globally shared moments, of “Worldseconds.” All in all, Montblanc will “record” 60 Worldseconds over the course of the campaign until the end of December 2012. That is, 60 opportunities for participants to let their imagination and creativity run free and travel the world in pictures.

Once the contest has commenced, app users and visitors to the Web site will be able to choose from the uploaded photos to compile their own photo galleries and share them through a variety of social media channels. At the end of the contest, in early 2013, the winner in each category – Worldsecond Photo and Worldsecond Gallery – will receive a watch from the Montblanc TimeWalker collection.

The Montblanc Worldsecond mobile app will be available for Apple iPhone and Android phones in November 2012. For further information, visit worldsecond.montblanc.com today. The official hashtag for The Montblanc Worldsecond campaign will be #worldsecond.

Every second counts!

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