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Chicago, U.S.A — There are truisms, and then there are “really truisms.” And one of them is the notion that a person doesn’t have the right to complain, if he or she didn’t bother to vote. Democrat, Republican, or fiercely Independent – it is a rally cry that transcends political affiliations. And yet while the number of complainers continues to increase, those who express their feelings in the voting booth continues to decrease.
It is with this in mind that Chicago-based “Attention Agency” Third Street conceived the idea of launching a national, multimedia campaign entitled Real Complainers Vote – a non-partisan effort designed to encourage young registered voters to embrace two American privileges: Voting and Complaining. To achieve this goal, they teamed up with frequent collaborator, Foundation Content as well as acclaimed street artist Ray Noland and comedian TJ Miller.
Real Complainers Vote takes a “seriously humorous” look at how our nation isn’t just comprised of complainers; it was founded and built by them. Through a unique viral video, social media and street-level campaign materials, Real Complainers Vote seeks to motivate young voters to express themselves where it matters most – in the voting booth — on November 6.
Third Street Chief Creative Officer David T. Jones sums up the essence of the campaign: “We know that we don’t need to convince Americans to complain. We only need to convince them that complaining has a cover charge. And that cover charge is voting.”
Foundation Content’s Kyle Shoup, who served as Creative Director for the Real Complainers Vote project, said, “We wanted to take the opportunity to make something fun, but unique. The result was a piece that incorporated stop-motion, handmade, 2D & 3D design and animation. Mixed media is really what this piece became, and it gives the message an unusual and compelling look.”
To view the animated, viral video within this campaign, please see: http://realcomplainersvote.com/ and follow the Griping on twitter at: @complainersvote