Toronto, Canada — On November 5, hmv Canada, Canada’s premiere retail destination for music and entertainment, officially announced its holiday season campaign. Titled “It’s What They Want”, hmv Canada will look to build on the success of 2011′s record breaking holiday sales by delivering to consumers the season’s most sought after music, movie and entertainment products.

The campaign will be anchored by an outstanding release schedule featuring new music from acclaimed artists such as One Direction, Bruno Mars, and Rihanna, along with blockbuster hits such as ‘The Dark Knight Rises’, ‘Ted’, and ‘The Bourne Legacy’. In addition, with over 100 retail locations across Canada, consumers will be able to enjoy the industry’s most extensive catalog, filled with exclusive ready to order merchandise.

“We are incredibly excited the holiday season is upon us,” said Nick Williams, President and CEO of hmv Canada. “2012 has been a tremendous year for us as we saw a significant uptick in our business and so the holiday season is an opportunity to build on that momentum. We are adapting our in-store, online and digital experiences to meet evolving consumer trends, while maintaining our commitment to providing the best service possible. In doing so, we will continue to remind Canadians that we are their premier gift-giving destination this year.”

In addition to in-store and catalog merchandise, hmv Canada has the perfect solution for the indecisive holiday shopper. Redeemable at any hmv Canada location, a hmv Canada gift card is an easy and convenient way to give the gift of music and entertainment this season.

Finally, through Purehmv, the company’s loyalty rewards program, hmv Canada will offer its 1.2 million plus activated members the opportunity to earn even more rewards this season. These include added value coupons accessible via social media, priority access to exclusive gifts with purchase, weekly pure point offers and access to member only contests, making this a truly memorable season for members.

For more information on great holiday gifts, visit hmv.ca.

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