Orlando, U.S.A. — Hard Rock International – with hotel locations from Baliand San Diego to Singapore and Macau – announced the official grand opening of Hard Rock Hotel Cancun on October 18 – 21, 2012, where guests enjoyed behind the velvet rope access to the legendary guitar smash and performances by the Grammy-Award nominated band Goo Goo Dolls and Grammy nominated, international recording artist Flo Rida.

To celebrate the opening of the All Inclusive Collection’s third all-inclusive Hard Rock Hotel, in conjunction with Hard Rock International, located in the desirable leisure and vacation destination of Cancun, attendees experienced an all-access pass with three days of rockin‘ music, memories and memorabilia.

“We are extremely pleased with our collaboration with the All Inclusive Collection and look forward to continued success after the opening of the newest property in Cancun,” said Michael Shindler, executive vice president of Hard Rock Hotels & Casinos. “As the third all-inclusive Hard Rock property, in addition to Punta Cana and Vallarta, we’re certain Hard Rock Hotel Cancun will exceed expectations through the high quality service, classic Hard Rock vibe and incredible value the reputable All Inclusive Collection brand will bring to the property.”

With more than 600 rooms, five restaurants and five bars/lounges on property, 45,000 square feet of meeting space and unsurpassed services, Hard Rock Hotel Cancun also provides guests with access to a variety of area attractions – making it the ideal destination for work, family and play. The 12-story marvel sparkles against the brilliance of the white sand beach and the Caribbean Sea, offering Hard Rock’s signature Rock Star Suites and extensive collection of authentic memorabilia from international music artists, while incorporating diverse music genres throughout. In keeping with the Hard Rock tradition, the property will host live concerts and other exciting on-site events.

“Hard Rock Hotel Cancun is one of only three all inclusive Hard Rock Hotels in the world – with a fourth on the way in 2013,” said All Inclusive Collection Chief Operating Officer, Rafael Chapur. “With fine execution, custom memorabilia and unmatched guest services, we look forward to providing truly unique all-day, all-night, all-inclusive experiences for guests of all ages.”

Exclusively designed by Gettys, an award winning, creative and innovative team of hospitality experts, Hard Rock Hotel Cancun immediately transcends guests into the edgy, rockstar vibe featuring a signature “Welcome to the Jungle” design. The larger than life guitar-shaped driveway provides the ultimate VIP entrance, followed by the lobby’s neon-lit glass staircase, sheer metallic curtains and dramatic lighting to enhance the custom rockstar memorabilia lining the walls, showcasing signature pieces from Paul McCartney, Melissa Etheridge, Alice in Chains and more.

Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock Hotels & Casinos offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s current Hotel and Casino portfolio is located in the world’s most enviable resort destinations, as well as urban gateway cities. Hard Rock Hotels cater to the evolving and distinctive needs of today’s cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.

For more information or to book a stay at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

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