It’s the business of engagement, of interpretation, of reaching people before they reach the product or service they love. Social media from an instrumental perspective has helped evolve a sub-class of new society based on their participation in online activities. It has changed the way we look around us.

Earlier it was considered a platform for socializing, a window that connects people, an auxiliary for leisure, a corner to share emotions and share ideas. Over a period of time it transformed into a major marketing pillar. From start-ups to local business and multinational corporations, all businesses recognized the need to expand their presence online using sites that connect and involve direct human participation.

Days of traditional marketing through newspapers, magazine advertisements, posters and television commercials seem to be fading. The size of human engagement online is greater than conventional marketing mediums.

Marketing, no matter conventional or technocratic, blows away barriers and distance between potential customers and the product. A real-time analogy tells us that online marketing through social media sites makes far-reaching interactions with millions of people at the same time easy.

Simple Facebook or LinkedIn user statistics are enough to support the view that, in comparison of conventional marketing, digital marketing through social media is powerful tool because it engages an unthinkably large number of people.

It all takes places beyond fun, games, status updates and tweets; an unimaginably vast playground filled with digitized thinking.

According to the Digital Marketing Ramblings‘ website release of statistics of the number of people using the most popular social media sites, Facebook is on the top slot with 1 billion users, followed by YouTube with 800 million users and 4 billion views per day, QQ with 700 million users, and the Micro-blogging platform Twitter has 500 million users.

Further, Sina Weibo has 400 million users and LinkedIn has 175 million users. According to Media bistro, in their social media marketing industry report, 83 percent of marketers believe that social media is important, and about 94 percent of marketers use social media tools such as Facebook and Twitter for business purposes.

A tally among the tools reveals that Facebook is in the top slot on the preference list of marketers, followed by Twitter and LinkedIn. This is testimonial information with an indication that social connectivity will be helpful for businesses based on customers’ presence.

However, some critics argue that as users gradually move to mobile phones from the computer, advertisements need to undergo technical renovation to keep the communication line alive, or else days are numbered for online marketers.

According to Mashable, Kleiner Perkins’ partner Mary Meeker illustrated the financial gap in her annual trend report that says mobile phones occupy 10 percent of people’s media consumption time and commands only 1 percent of advertising budgets.

It’s an indication that marketing will undergo change following consumer decisions; it means that as screen size expands or contracts (from personal computer to laptops, from tablets to mobile phones), advertisements will change to fit them.

But perhaps, no matter to what platform on-line marketing may divert, it is for sure days of digital marketing are greatly radiant.

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About the author

Muhammed Faraaz
Post-graduate in Economics from India, unfolding complexities and policies. Proponent of Classical Economics.

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1 Comment for New Marketing Order?

Asif iqbal

Excellent Article

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