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When you think of the world’s greatest and most iconic fashion designers, many names come to mind. Eva Mendes, Matthew McConaughey and Big Sean probably are not among those names. Granted, these celebs dress to impress at red carpet events, styled by the fashion industry’s finest, but do they have what it takes to create successful brands? Each of them is hoping that the answer is yes.
Eva Mendes has conquered the film industry and now she wants a slice of the fashion pie. Women’s Wear Daily has reported that Mendes entered a partnership with New York & Co. to create a sub-brand, Eva by Eva Mendes.
The actress is very much a style icon, stepping onto red carpets in couture pieces by Christian Dior, Lanvin, Gucci and Prada, to name a few. She also has great everyday style, so some would argue that it is befitting for her to create a collection for the masses.
“She has amazing red carpet style and also has a very unique style off the red carpet,” said Greg Scott, chief executive officer of New York & Co. “She has a real sense of self, which will help us in terms of the design aesthetic. When we look at her, she really is confident.”
Of the upcoming line, Mendes says that she has “a ton of ideas, but it’s a bit early to discuss them. [The project] is taking up all my time, but in the best way possible. Everything I see is a possible design. My mind is consumed by it. I’m fortunate enough to travel to so many exotic places. I could find inspiration in a gate in Istanbul for a plate or a blouse.”
Mendes will be heavily involved with the design process and has begun having creative development meetings.
Matthew McConaughey will be designing a menswear collection for Dillards. “Just Keep Livin” (JKL) will feature sportswear and swimwear.
“This is my first adventure into the fashion world,” McConaughey said. “I’m enjoying it so far. I like working on the details, the design, the marketing. And I think the JKL philosophy is what makes it unique.”
The JKL philosophy is deeply rooted in family and honor. The Just Keep Livin Foundation was created following the death of McConaughey’s father in 1992.
“It was about keeping his spirit alive and remembering the things he taught me,” he said.
Sean “Big Sean” Anderson is a still-rising star in the hip hop industry, ready to take the fashion world by storm. The ambitious Detroit rapper recently announced that he will be launching a new fashion company, Aura Gold. The company’s fashion label, “Finally Famous” and its first offering, “The Black Collection”, debuted last week in Las Vegas at Project MVMNT, a trade show featuring up and coming trendsetters.
“Launching my own label is a dream come true for me,” Anderson said. “Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me. I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time.”
The fashion collective will include t-shirts, pants, sweat shirts, jackets and hats. Fans may view some of Anderson’s designs in the February/March 2013 issue of Vibe Magazine.