Share & Connect
Causes often depend on donations to support its good initiative. These sometimes come in the form of food or water, other times money or clothing, or even volunteers and the capabilities of infra-structure. But what about words?
Believing in the power of words, the Doe Palavras Project, ‘Donate Words’ in English, was conceived to change the notion that helping other people through donation does not necessarily have to be in measurable assets. The Mário Pena Institute in Minas Gerais, Brazil, is a hospital center focused on cancer treatment. They developed the idea of combining the need to support people going through hard times with the opportunities of social networks to develop something through the transformational power of the words.
Screens distributed in the rooms where patients receive their chemotherapy show messages sent by strangers who wish to encourage another human being struggling with life-threatening cancer. These messages are sent using Twitter.
The words can help motivate one person to the long path of a healthy treatment. The project goes beyond the traditional way to help and develops a simple and effective way to “donate.” The project explains that what the patients need the most are positive messages of love, hope and strength. They need to believe that the treatment will make them better.
The idea is really simple: people from around the world send heart-warming and encouraging messages using the project’s website or through Twitter, by adding the hashtag #doepalavras or #donatewords.
Messages such as “Strength and courage I send to you today for you are braver than you think and stronger than you feel” and “While there is a will to fight, there is hope of winning” will reach those who do not need food or water, but support on the road to recovery.
In seven months, the project has garnered 1,306,710 messages from 128 countries around the world and brought smiles to people who may have had to overcome the hardest challenge of their lives.
It has been an applauded initiative and has already received many awards, such as the Big Idea Chair of Yahoo and the Top of Marketing 2010. There is also a plan to make a book that compiles the best messages, which will then be distributed to hospitals.
Image courtesy: Instituto Mario Penna