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Equilibrium USG is an new up and coming brand of modular urban survival gear. They specialize in fitting different sized backpack storage focused on shoulder straps called ‘Harnesses’. These harnesses, one of which comes with enough storage built into it for a 7 or 8 inch tablet plus charger, can then be secured in conjunction with more than five different types of storage. There is everything from a water-resistant roll-top called the ‘Hustler’, a large messenger called ‘Recon’ favored by mobile Dj’s, a smaller messenger called an ‘Assault’ as well as a ton of accessories to attach. Need to use the pack without a Harness? Easily done with the included shoulder strap on most bags.
Enter ‘Skyn’. These are the coverings that can be securely attached to both the Harnesses and most of the modular packs. The best part is that they can be any sort of theme you want with a custom skyn. Pre-made skyns are available in many anime, music, gaming, autosport or movie themes. Check out their complete range here. Whether you go custom or pre-made, a different skyn for every mood or day of the week is very possible.
With a distinctly military theme as far as the names goes, switching out any of these packs is just a matter of four clips and two straps to increase or decrease the storage as desired. This is truly one harness for all, designed to fit a multitude of pack sizes so that you never need to conform to how a backpack is designed. From firsthand experience, the material is durable and water resistant. Capable of meeting the needs of even the most picky backpack user, you’ll never need another bag after getting this set.
Equilibrium was at the New York Comic Con 2013, featured on The Block, a specific section of the NYCC dealer room endorsed by the staff at ReedPop. We spoke with Morris Jamlang and Phalkun Phoeng about their time at the show.
Toonari Post (TP): What prompted you guys to attend NYCC 2013 and have a booth there?
Equilibrium (EQ): We were well received at C2E2 and Wizard World in Chicago this year…our first year doing Comic Cons. We had a good feeling that, with the right products, particularly skyns, we would do very well in New York.
TP: Can you speak of the selection process for getting a booth at NYCC?
EQ: Our Reed Pop sales rep from C2E2 connected with us again to see if we were interested in NYCC. After seeing how well we did at Wizard World, we agreed to do NYCC.
Prior to payment, he called us to choose a space in The Block, the lifestyle section at NYCC. He had in mind where he wanted to place us so that helped speed up the process as we knew he was looking out for our best interest.
TP: How did you plan for the convention as far as how much inventory to bring?
EQ: We knew the right skyns would attract people to our booth. We thought of what was relevant/popular (i.e. Doctor Who, Attack on Titans…etc). In terms of inventory, we brought whatever our manufacturer could produce. They stepped up production knowing that the sheer size of the show would sell us out…and then some. We based our revenue goals & inventory to bring on past shows such as Wizard World and C2E2 in Chicago (30K-50k attendees).
TP: Did you expect such huge a turn out and did the fans make you feel welcome?
EQ: We didn’t have a doubt that with over 130K attendees, over double the amount of attendees we usually get at other shows, [they] would love the products we have. Plus, we’re the only vendors, from what we understood, that sold modular bags. The fans are always awesome! Just to see them get the concept, seeing their eyes widen with each discovery of each item we presented was enough for us to know that we have a product that attracts many different lifestyles.
TP: Towards the end of the convention, were items selling out and how did you deal with that?
EQ: On day two, we were running out of harnesses, both sizes and styles and recons of both sizes. We ran out of a few skyns, mainly the Rinzler skyn (tron) and our Con NYCC Exclusive Skyn.
We told customers that we were expecting a shipment and if they wanted to be guaranteed a harness, bag, or skyn, they would have to pre-order. Luckily an emergency shipment came through for day 3. However, the majority of the shipment was sold out in about 4 hours. For the next day and a half, we took more pre-orders. This time, we gave customers 10% off plus free shipping. All in all, we received close to 3 dozen orders. We ran out of harnesses and recons again, hustler (roll top), a dozen skyn types, and a bunch of accessories.
We’re always shocked that the big ticket items go first. The only thing left to take home were a few assault payloads. We barely had time to eat or visit other vendors because the booth was jam packed from beginning to end. We’ve had residual orders come in after the show as well. Just today, we were able to ship out all the orders. It did help that NYCC featured us a week before the show. We were on people’s agenda to visit. For a small company like us, that is a big deal. Google Local New York also raffled off one of our bags and have been tweeting us weekly. The exposure was well worth our time there. We doubled our expectations in terms of sales. All in all, we felt we were very well received by customers and vendors.
TP: What would you do differently for New York Comic-Con 2014?
EQ: Exposure: email companies ahead of time to introduce ourselves. For this show, we created a mock up a few company logos on our bags and presented them to a representative. They were very impressed. If we had at least 5-6 people assisting, we would’ve had one person to network, another to do social media, and 3 people selling, 1 cashier/security.
The sheer amount of people passing through was way more than we could handle.
Security: we need to have a 4th person watching and we’ll need some sort of system at night where we can lock up all our items. This was the first time we’ve ever experienced thefts. It definitely put a dent in our experience, but heightened our awareness for future shows.
TP: What other events can people find Equilibrium USG attending in the future?
EQ: We will be doing more comic book, anime, and sci-fi events next year, along with car shows. We’re looking to hit up 2 shows a month.
Image credit: Equilibrium USG via Facebook