London, UK – Maxi and Art Deco Dresses show Romance is not dead at New Look this spring and summer. Last autumn, fashion fell in love with romantic lace; from the feminine and pretty day dresses, to more dramatic sweeping see-through gowns.

This season, spring fashion continues to embrace the feminine in other forms, with romantic ranges of dresses that capture the sunshine season ahead. The maxi-dress, rarely out of fashion, returns in bold and floral print to stand out under the sun. Flattering in silhouette and an easy way to show off the season’s love of patterned and flower print, the maxi dress encompasses everything that is beautiful about spring.

New Look, the high street fashion leaders in trend-setting styles, has long pioneered the value of the Maxi dress frequently lauding it as an essential item for spring and summer. Their current collection showcases dresses that make Romantic Heroines of us all. Their vintage rose print maxi dress and floral border maxi dress show the power of the flower print this season. Teamed with a pair of decadently dangling gold colored chain cascade earrings, the maxi dress becomes regal and perfect for parties, complemented by spring’s latest ‘up-do’.

One can opt for maxi dresses in pleated, patterned and block-colored forms, illustrating how many ways there are to wear this perfect item.

The Art Deco trend was another familiar force on the catwalk during the 2012 season, with more romantic draping silhouettes bejewelled and shimmering. Miss Sixty, carefully selected by New Look for their cutting edge designs, offer a range of party dresses that offer romance with a slighter shorter hemline. Their black Bow Dress is elegantly feminine, with a 20s Art Deco echo that feels very current and topical.

Spring is the season to dress in feminine fashion and make like a Romantic Heroine. New Look’s sweeping floral and patterned styles will inject every wardrobe with a little budding romance.

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London, UK – Dorothy Perkins has revealed the launch of a new collection entitled ‘A Postcard From’ by London-based designer Olivia Rubin. The collection will appear exclusively in Dorothy Perkins’ top 25 stores and online.

‘A Postcard From’ is inspired by Olivia’s memories of her travels and aims to evoke a mood of summer fun. The new collection will include dresses, tops, swimwear and accessories, all featuring Olivia’s signature prints. In addition to its bright pink shades, the collection’s colour palette includes neutral tones of grey and pastels. With these soft colours expected to make a big splash in SS12, the collection represents a fresh, young point of view that’s very much on-trend.

Known for her distinctive prints, Olivia brings her signature patterning to the collection. It includes an array of jersey with blush-coloured shells, bikinis and beach bags with bold coral designs and chiffon maxi dresses with tropical bird prints.

Olivia’s collection also features many of her signature silhouettes, which have been seen on a range of popular female celebrities in recent years. The collection is aimed to flatter every woman, with sizes ranging from 8 to 18.

The collection is also an opportunity for fans of Olivia to wear her looks at affordable, high street prices. The accessibility of the range and the inclusion of versatile accessories is what has excited Olivia most about the collection.

Olivia commented on her collection: “I’m so excited to be working with Dorothy Perkins and to bring my designs to the high street. The collection focuses on strong yet simple silhouettes, as I always design feminine shapes with an original take, in order to create a versatile piece that can become a wardrobe staple. Also I have introduced jewelry and swimwear to the range, which will be the first time I have added accessories to one of my collections.”

The Olivia Rubin London for Dorothy Perkins collection will be available online at http://www.dorothyperkins.com. It will also be available in the following UK stores from the end of April 2012.

Image Courtesy of Ardfern (Own work) [CC-BY-SA-3.0 or GFDL], via Wikimedia Commons

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ZeptoLab, creators of the award-winning game “Cut the Rope”, in conjunction with Ape Entertainment, developers of the hugely popular “Pocket God” digital comic series, is proud to announce ‘Om Nom,’ the lovable character from the game, is now a comic-book hero in his very own app for iPad, iPhone and iPod Touch. Millions of the game’s fans have fallen in love with the adorable, green monster and now, through the new comic series, they can learn more about Om Nom and his fascination for candy.

“The comic book is just the first step in broadening the reach of the Cut the Rope brand,” said Misha Lyalin, CEO of ZeptoLab. “Starting with plush toys, apparel and accessories, we see significant opportunities to build our licensing and merchandising business and bring Om Nom into homes around the world.”

The ‘Cut the Rope: Comic’ series begins in a quaint, little town where opportunity sometimes knocks, but in thirteen-year-old Evan Coulton’s case, opportunity leaves a plain and uninteresting box on his doorstep. Of course, the surprise contents inside are anything but plain and uninteresting.

Before Evan realizes what’s going on, both his kitchen and his life have been turned upside down by a little, green monster with an endless appetite for sweets. Om Nom’s sugar levels leave him either high on energy or lazily collecting more candy, as he and Evan discover just how much they have in common. Fans can follow the adventures of Evan and Om Nom as trouble unfolds in one of the most anticipated new comic series today.

“With millions of fans around the world playing Cut the Rope, the new comic series provides the first glimpse into the story of Om Nom,” said Semyon Voinov, co-founder, ZeptoLab. “Ape Entertainment shared our vision for extending the brand into the comic world and the result is a compelling story for all ‘Cut the Rope’ fans to enjoy.”

“The ‘Cut the Rope: Comic App’ is much more than a pages-to-pixels app – it’s an experience that taps into the power of iOS and unleashes the world of Om Nom to fans across the globe,” said David Hedgecock, CEO of Ape Entertainment. “We believe this is the exact direction that will satiate comic-book fans’ appetite in the digital age, as well as offer a reason to continue coming back to the App Store as well as local comic shops.”

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