Seattle, U.S.A. – Allrecipes.com, the world’s #1 digital food brand, celebrates its 15th Anniversary with more than 15 billion recipes viewed, 14 million app downloads, 1,000 original videos created, and nearly 200 million pieces of content uploaded, saved or shared by more than 25 million home cooks around the globe since 1997.

On July 23, 2012, the site launched #RecipeForHappiness, a social campaign commemorating the happy moments made possible in the past 15 years by the shared recipes and content of Allrecipes’ community members.

Food brings people together and shared recipes create an opportunity for one person’s recipe to contribute to another person’s happy moment. Allrecipes is capturing this sentiment with its #RecipeForHappiness photo app on Facebook. Anyone can contribute by tagging photos on Instagram with #RecipeForHappiness or visiting Allrecipes’ Facebook app to create a customized #RecipeForHappiness Recipe Card. Allrecipes showcases the #RecipeForHappiness movement in a video that can be viewed and embedded via YouTube.

In honor of its 15th Anniversary, Allrecipes is also offering its top-rated Dinner Spinner Pro iPhone app at a discounted price for a limited time. Starting today and through August 5, the app is available for only 99 cents in the Apple App Store.

“Allrecipes’ growth and success would not be possible without our community that has graciously shared their recipes, photos, reviews and lives with each other through our site over the past 15 years,” said Lisa Sharples, president of Allrecipes.com. “We are extremely grateful for the millions of home cooks that have been a part of Allrecipes’ and each other’s #RecipeForHappiness. We look forward to sharing 15 more years of delicious and happy moments together!”

Allrecipes’ Top 15 Recipes of All-Time

Additional Allrecipes All-Time Stats

• 2.5 billion visits
• 820 million pages viewed from mobile devices
• 180 million recipes saved to Allrecipes’ Recipe Boxes
• 7.5 million registered cooks
• 7 million recipe ratings and reviews

Much has changed in the food landscape since 1997, when five anthropology graduate students launched CookieRecipe.com, one of the first social sites online. The students launched dozens of sister sites (BreadRecipe.com, ChickenRecipe.com, etc.), experienced rapid growth, and eventually merged all the sites into one, Allrecipes.com.

Use of recipe websites as the #1 resource for cooking has surged 207 percent since 1999, spurring Allrecipes.com to become the #1 site for women and a top 10 social site today. Allrecipes has been the world’s #1 recipe site consecutively for the past three years and continues to see double-digit YoY growth with 17 global sites, 17 new mobile sites and 9 top-ranking mobile apps.

According to the Allrecipes.com Then and Now survey, hosted on Allrecipes.com in July 2012 with participation from 2,500 U.S.-based Allrecipes community members. No incentives were used to reward or incent participation. The Then and Now survey was based on questions from Allrecipes’ 1999 Motivationssurvey, and provided food and technology trend data for the past 13 years.

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HealthyWomen, the nation’s leading nonprofit health information source for women, and Allrecipes, the world’s number one digital food brand, joined forces to survey home cooks about their healthy eating habits and, in particular, fast food consumption.

Findings from the 1,563 persons polled, who were largely female, showed more than 56 percent ate at fast food restaurants at least several times a month. Among those, nearly 15 percent ate fast food two or more times a week. As consumers ponder their New Year’s resolutions, cutting back on fast food meals is one way to reduce weight and improve health.

“The majority of respondents, 75 percent, say they pay more attention to eating healthy now than they did five years ago,” said Elizabeth Battaglino Cahill, RN, executive director of HealthyWomen. “Unfortunately, the quick stops at fast food restaurants often sabotage their efforts.”

Indeed, the majority of respondents (54 percent) admitted they feel “a bit guilty” after eating fast food and another 16 percent say they just feel “bad.”

So why stop at the fast-food drive thru? Half of the survey’s respondents said convenience to accommodate busy schedules and faster meal availability were the top reasons for eating fast food instead of cooking at home. To skip a fast food meal and instead cook a healthy meal at home, 83 percent said it would have to be prepared in 30 minutes or less.

Nearly half of survey respondents (47 percent) report the most challenging aspect of eating healthy is finding recipes that are healthy, affordable, and easy to make. Finding recipes that are flavorful and healthy is the biggest challenge cited by nearly one-third.

The study was conducted November 8-14, 2011, among 1,563 Allrecipes community members. Visit Allrecipes’ Fresh Bites blog to read a complete survey overview in the January issue of Allrecipes’ Measuring Cup Consumer Trends Report.

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