Los Angeles, U.S.A – ‘Sarcophagus’ by Jean-Pierre Chevalier is now available in Kindle Edition at Amazon.com. This underground classic is a compelling literary phenomenon, read by patient advocates and would-be whistle-blowers.

In this stunning work of contemporary fiction, Chevalier has succeeded in illuminating one of the unspeakable tragedies of our age: the exploitation of illness. Rendering the depravity and misfeasance of our modern-day temples of medicine with scholarly aplomb, the gripping narrative in ‘Sarcophagus’ chronicles the journey of an inspired physician and an intrepid biophysicist as they strive together against all odds to develop the world’s first effectively targeted, injectable gene delivery system—the coveted holy grail of genetic medicine.

It is a time in history when terminal cancer patients languish on the chain of failed expectations while medical institutions, academic research centers, and giant pharmaceutical companies struggle in unison against the emerging tide of genetic medicine in a misguided effort to maintain the authority and applications of their loathsome poisonous treatments.

Written with the passion of a patient advocate and the omniscience of an astute insider, and set against the bleak and timely backdrop of true clinical pathos, ‘Sarcophagus’ is a compelling journey of discovery and a descent into the netherworld of modern medicine as it stands poised at the threshold of history.

About the Author

Jean-Pierre Chevalier, a leading authority on genetic medicine, is the consummate “insider,” capable of rendering the tragedies of modern medicine with scholarly aplomb. An accomplished scientist, whose pioneering work on cellular growth control led to the discovery of important cancer genes, effective modes of gene delivery, and new designer medicines, Jean-Pierre Chevalier stands alone as a transpicuous voice crying out in the wilderness, a stalwart social critic, and a patient advocate par excellence. As his life’s work ushers in the medicines of the future, his stories gleam as a treasure for the ages.

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Eden Prairie, U.S.A. - In his new book, titled Do Not Invent Buggy Whips, the award-winning author Ken Thurber has already begun to strike a chord with reviewers and readers alike. The book has already grabbed Business category honors at both the 2012 Paris and San Francisco book festivals.

This highly anticipated sequel to last year’s Amazon best seller, Big Wave Surfing: Extreme Technology Development, Management, Marketing and Investing, is being officially launched next week. In his new book, Thurber takes you into the creative process: in particular, the origin of ideas and innovation as they apply to products. For example, what is the genesis of a groundbreaking product like the iPhone?

According to the author, “I found that my first book raised many questions, chief among them was – how do people innovate and how do you define innovation.” From that start point the author began to draw on his more than 40 years experience as an innovator, company creator and product developer to explore the issues of why some products succeed and others fail. For anyone who wants to understand how to create and craft products that have a chance at success, this book chronicles ideas and stories on innovations past and present.

Like the buggy whip, many products die due to advances in technology, but according to Thurber, there is a solution: reinvention. In basic terms, reinvention means to take a product and change it in a way that makes it unique and up-to-date. Thurber runs through the reinvention process with clear examples, such as the iPod, charting its evolution from such classics as the Walkman, the boom box, the cassette player, et al.

Thurber not only talks about product creation, but as importantly, product positioning. In his words… not only the “What if” but the “Who cares.” And he shows you the littered path of both successes and failures. He’s at his best when he examines real-world examples from the realm of business and art, such as the Mustang, Starbucks, Segway and perhaps the greatest re-inventor of all – Picasso. Picasso’s reinterpretation of Las Meninas is a look at the master artist as master re-inventor.

This book is a must read for the entrepreneur, the businessman and the individual who truly wants to understand not only product reinvention, but why it’s important to keep reinventing yourself as well.

For more information, please visit Book Covers

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The International Journal of Media and Information Policy (MIPJ) (http://www.mipj.org) has announced that its Executive Editor, K.J. Wetherholt, will release The Illumination: A Novel of the Great War (2012) exclusively via Amazon Prime / Kindle until Memorial Day2012 to benefit the MIPJ’s war and veteran-related projects. Release will take place on February 24, 2012.

The MIPJ and its new publishing arm, MIPJ Publishing, acts as the nexus among media, information, and international and humanitarian affairs, focusing on international crisis, conflict, and disaster. The MIPJ has international distribution via its partnership with Ingram.

The Illumination: A Novel of the Great War focuses on war correspondents on the Western Front during and following the last days of WWI in 1918.

“My great-grandfather was a veteran of WWI, and since I can remember, I have regarded that time period with both reverence and fascination,” said Wetherholt. “It is one of those wars which has seemed to fade from memory, despite having been one of the most brutal wars ever fought, and the first truly modern war of the industrial age.

I wrote The Illumination in honor of those on the myriad fronts, focusing on both ‘total war’ and its personal impact on the men and women who lived through it. WWI was supposed to have been ‘the war to end all wars.’ The world from that point on would never be the same, and that was also true of those who fought in it.

“No matter what one has lived through, whether as a soldier or those who cover war on the front lines, he or she will always carry that experience, and is forced to deal with its aftermath,” Wetherholt continues. “The only thing one can do is to try to find a sense of peace any way he or she can. As Executive Editor of the MIPJ, it felt necessary to also mark the experience and aftermath of current wars in which the world is currently embroiled. If this book can help support such explorations, then I will feel as though some good has been done.”

Current MIPJ partners at launch include VII, MediaStorm, FotoEvidence, and Newsmotion, with Advisory Board members including Michael Ware (formerly of CNN, currently of Penance Films), Marcus Bleasdale(VII), Brian Storm (MediaStorm), and Christopher Mikkelsen and David Mikkelsen Troensegaard (Refugees United).

Special Editor of content for VII in the inaugural print / digital edition (June 1, 2012) is Gary Knight, VII Photographer, Founder, 2010 Nieman Fellow and Founder/Director of the Program for Narrative and Documentary Practice at Tufts University.

Further information may be found at the MIPJ website: http://www.mipj.org and the Humanitas Media website: http://www.humanitasmedia.com.

Amazon.com Kindle / Amazon Prime: The Illumination: A Novel of the Great War (Humanitas Media – 2012) (ISBN: 978-0-615-60591-3)

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