Santa Monica, U.S.A. — The Recording Academy and Curalate have teamed for “Pin Your Way To The GRAMMYs,” — a first-of-its-kind social media promotion offering Pinterest members the opportunity to share exclusive GRAMMY images. For the first time, The Academy is partnering with Curalate, the premier marketing platform for visual sites such as Pinterest, for this unique experience, which will launch December 13 and run through January 16, 2013.

Fans of the GRAMMYs on Facebook can click the “Pin Your Way to the GRAMMYs” tab to enter the sweepstakes for a chance to win two tickets to the 55th Annual GRAMMY Awards, which will be held on Sunday, February 10, 2013, at Staples Center in Los Angeles and will be broadcast live in HDTV and 5.1 Surround Sound on the CBS Television Network from 8 – 11:30 p.m. (ET/PT).

With more than 13 million social media comments made during last year’s telecast, the GRAMMYs achieved the honor of having the biggest social media event in the history of television at the time. Now, the GRAMMYs will make history again by being the first awards event to leverage Pinterest to connect with fans.

“The GRAMMYs remains focused on connecting fans, not only with their favorite artists, but with each other,” said Evan Greene, Chief Marketing Officer of The Recording Academy. “The exclusive images on Pinterest will allow fans to show their love of music in a creative way.”

Apu Gupta, CEO of Curalate, said, “We are proud to power this unique promotion. Music has always been about emotions. Images are no different. Together, Curalate and The Recording Academy will make the GRAMMYs the first awards event to leverage Pinterest. In doing so, we will give fans new ways to express their love for music, the artists and the GRAMMYs.”

Images for the 55th Annual GRAMMY Awards ad campaign, “#TheWorldIsListening,” debuted online on December 13. Exclusive photos will only be seen on the official GRAMMY Pinterest page.

For updates and breaking news, please visit www.grammy.com , and The Recording Academy’s social networks on Twitter and Facebook

Image Courtesy : S_bukley / Shutterstock.com

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Two-time GRAMMY winner LL COOL J is set to host the 54th Annual GRAMMY Awards, marking the first time in seven years that the music industry’s premier event will have an official host. Music’s Biggest Night takes place live on Sunday, Feb. 12, at STAPLES Center in Los Angeles and will be broadcast in high definition and 5.1 surround Sound on the CBS Television Network from 8 – 11:30 p.m. (ET/PT).

The show also will be supported on radio worldwide via Westwood One/Dial Global, and covered online at GRAMMY.com and CBS.com, and on YouTube at  www.youtube.com/thegrammys. Additional performers, presenters and special segments will be announced soon. For GRAMMY coverage, updates and breaking news, please visit The Recording Academy’s social networks on Twitter and Facebook.

“I’m thrilled to be part of Music’s Biggest Night,” said LL COOL J. “I will always have fond memories of my first GRAMMY Awards and to now be hosting the GRAMMY show, in the company of so many other incredible artists, is a dream come true. Great performances and great music — it’s gonna be a great night!”

LL COOL J has hosted “The GRAMMY Nominations Concert Live!! — Countdown To Music’s Biggest Night” since its inception in December 2008, and this will be his first time hosting the annual GRAMMY Awards telecast. Recent past hosts include Queen Latifah at the 47th GRAMMY Awards and Jon Stewartfor the 43rd and 44th GRAMMY telecasts. Over the years, additional GRAMMY hosts include Billy Crystal, Ellen DeGeneres and Rosie O’Donnell, among others.

LL COOL J joins previously announced performers and current GRAMMY nominees  Jason Aldean and Kelly Clarkson, Foo Fighters, Bruno Mars, Nicki Minaj, and Taylor Swift. Aldean and Minaj will perform on the GRAMMY telecast for the first time, while Clarkson, Foo Fighters, Mars, and Swift are returning to the GRAMMY stage.

The 54th Annual GRAMMY Awards are produced by John Cossette Productions and AEG Ehrlich Ventures for The Recording Academy. Ken Ehrlich is executive producer,  Louis J. Horvitz is director, andDavid Wild and Ken Ehrlich are the writers.

Dooley Productions / Shutterstock.com

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