London, U.K. — Recent data released by Bingoport.co.uk, the UK’s independent authority on online bingo, has shown that Google is the most popular non-bingo website for online bingo players, narrowly ahead of Facebook.

The data, released in Bingoport’s most recent Quarterly Bingo Trends Report, was compiled through surveying Bingoport’s extensive database of online bingo players, representing a broad and unbiased section of the online bingo playing market.

According to the survey, 70% of online bingo players regularly use Google, compared with 69% who regularly use Facebook. This is in contrast to the greater UK online population, where reportedly, 77.7% are Facebook users and over 90% use Google search.

The lower Google share can be attributed to higher usage of other search engines, with 16% of online bingo players using Bing/MSN and 22% using Yahoo, markedly higher market shares than in the greater online population.

As for the lower rate of Facebook usage, Bingoport’s Operations Manager, Andrew Housego, believes it is indicative of the social nature of online bingo sites. “Although most online bingo players use Facebook to keep in touch with friends and family, there are plenty whose sole point of online social contact is their favourite bingo site. In fact, there are plenty of online bingo players whose only activity on the internet is accessing their favourite bingo site.”

Other non-bingo sites frequented regularly by online bingo players included Amazon.co.uk, eBay and YouTube, along with banking sites, news and travel websites.

Image Courtesy of  niallkennedy

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