Ultra Premium Vodka and Sean “Diddy” Combs AKA PDiddy roll big and hit the jackpot with a fresh new ad campaign that takes audiences on a first-person journey into a special night out in Sin City to the tune of Frank Sinatra’s iconic “Luck Be a Lady”.

The new ad campaign – also titled “Luck Be a Lady” – is directed by world-renowned commercial visionary, Anthony Mandler, and debuted on December 14^th. The spot features Sean “Diddy” Combs AKA PDiddy and a cast of up-and-coming artists representing the future of Hollywood.  Together, they will bring to life the art of celebration — the dapper lifestyle of the Rat Pack – that CIROC embodies in a contemporary-yet-classic way. The commercial will run on stations such as ESPN, E!, Bravo, TBS, VH1, and Comedy Central.

“Frank Sinatra made some of the most iconic records of our time; it is truly an honor to use his music again for this campaign,” said Combs. “The Rat Pack defined the art of celebrating in style. I cannot imagine a Spirit more suitable for commemorating life with family and friends than CIROC; a brand that has become synonymous with celebratory occasions.”

Shot in Las Vegas in late October, the ad also stars Chad Michael Murray of One Tree Hill, Michael K. Williams of Boardwalk Empire, Jesse Williams of Grey’s Anatomy, Breaking Bad’s Aaron Paul, Vegas headliner Matt Goss, super model Lisa Seiffert , and other notable stars. Beginning this week, fans are invited to view an extended version of the commercial, youtube.com/ciroc, and experience celebrating in style with Diddy’s modern day Rat Pack.

During the holiday season, a new 30 second version of the campaign will be released which focuses on one of the most important components of celebration – safety.  In addition, CIROC will partner with a handful of reality television’s favorite housewives, further igniting the brand’s social responsibility platform with the execution of the fourth annual CIROC Safe Rides Program. Pre-paid debit and metro cards will be distributed to consumers across the country on New Year’s Eve, ensuring consumers enjoy a safe ending to their holiday celebrations. 

Image Courtesy of  cinemafestival / Shutterstock.com

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At 51 Kathy Griffin has worn every single hat in the Show Business, the former D-lister, in reference to her Emmy Award winning reality show My Life On The D-List, is now a media mogul who collects Emmy, Grammy, GLAAD Media Award nominations while penning some New York Times best-selling books, hosting events or raising awareness about LGBT issues.

Reading up on her website we find out that she has been making audiences laugh for years discussing Hollywood gossip and celebrity blunders but according to her detractors she’s far from funny. Her act could be described as a commentary on Celebrity lifestyle, Show business scandals, Top-secret spilling and a lot of cursing that will target anyone from Oprah Winfrey to a whole religious group.

Her infamous moments include her Emmy speech mentioning Jesus Christ, her swearing on CNN, open feuds with radio phenomenon Ryan Seacrest or derogatory comments on Sarah Palin and her daughter. She claims to have been banned from most of the shows on National Television, kicked out of A-List events and confronted by celebrities at after-parties.

But is it all valid for a laugh? Where is the line between funny and offensive? Do we take some jokes too seriously? Comedians have always stirred up some, or a whole lot of, controversy in the name of comedy. It worked out just fine for Chris Rock, George Lopez or even Jay Leno.

As for the female headliners Chelsea Handler landed a TV gig that will pay her rent forever and Joan Rivers is one of the busiest artists out there. But what is so different about Kathy Griffin that enrages some so many people and yet maintains a growing loyal army of fans? It seems like no other comedian has been so honest about their social status, fans believe her stories and haters are horrified by her jokes but she seems to be frank to all audiences.

There’s  even more to Kathy Griffin’s enchanting side, she is also one of the biggest LGTB rights advocate, she lent her voice to the Repeal Don’t Ask Don’t Tell campaigns where she would march with the crowds and even perform for the troops in Irak and Afghanistan. Let alone her mother Maggie, whose rising popularity and old-fashioned way of thinking may sweeten  and  smoothen her daughter’s image.

2011 has been a extremely successful year for Kathy Griffin who made a Broadway debut, landed roles on Glee and Drop Dead Diva and by the end of the year Bravo will have aired 4 of her comedy specials. She’ll strut the red carpet on September 18th as an Emmy Nominee and while the world discuss her artistry she will be laughing all the way to the bank.

Funny or not, it seems like Kathy Griffin knows what she is getting herself into. The day after the Emmys her special Kathy Griffin Emmys Aftermath will premiere on the TV Guide Network, just another excuse for spilling all kinds of inside details from a star-studded Show, classic Griffin.
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