St. Louis, U.S.A. – This summer, Bud Light and acclaimed chef and TV host Aaron Sanchez are teaming up for a new national summer grilling campaign: “Amigos y Carne Asada.” Celebrating the time-honored Latino tradition, “Amigos y Carne Asada” will celebrate the perfect trifecta of beer, grilling and friends.

Having achieved national fame for hosting the Food Network’s “Heat Seekers,” “Chefs vs. City” and participating as a judge on “Chopped,” Sanchez is currently the host of the Spanish-language cooking series, “Aaron Loves NY,” on Utilisima, a FOX-owned network.

Beginning this Sunday, July 22 at 10pm ET/PT, Sanchez will appear as a judge on the Food Networks’ “Chopped: Grill Masters,” in which 16 grilling professionals face off for a $50,000 grand prize over five episodes. Known as one of the country’s foremost experts in Latin cooking, Sanchez is uniquely suited for his role as Bud Light Carne Asada Master.

Through his partnership with Bud Light, Sanchez will host a series of lively parties, Carne Asada cook-offs and giveaways this year, and will appear in bilingual TV creative, beginning with a :30 commercial titled “Anecdote & Fuel.” Additionally, Sanchez will appear in bilingual print, radio, outdoor, digital and point-of-sale materials.

“When Bud Light came to me with this opportunity, I was excited to be able to share Carne Asada on a larger level across the country,” says Sanchez. “Carne Asada is a time to celebrate with friends and family – it’s all about the food, music, good times and, of course, Bud Light – so this is a perfect match.”

“With his charismatic personality and world-class culinary skills, Aaron was the ideal fit for helping launch our Carne Asada program,” said Mike Sundet, vice president, Bud Light. “Our goal is to help elevateCarne Asada among adult beer drinkers, while infusing Bud Light’s personality into the tradition.”

For more information on the Bud Light “Amigos y Carne Asada” program, please visit the Bud Light Latino Facebook page.

About Aaron Sanchez

In addition to hosting “Heat Seekers”, Sanchez is a judge on Food Network’s “Chopped,” “Chopped All-Stars” & “Chopped: Grill Masters” and host of Utilisima’s #1 rated Spanish-Language Cooking Series, “Aaron Loves NY.” He is the author of Simple Food, Big Flavor: Unforgettable Mexican-Inspired Recipes from My Kitchen to Yours (Atria Books; Oct. 2011). Sanchez was also named one of People Magazine’s “50 Most Beautiful People” and designed the first-ever line of signature chef footwear for MOZO Shoes. For more information, visit www.facebook.com/ChefAaronSanchez.

The article New National Summer Grilling Campaign appeared first on The Toonari Post - News, Powered by the People!.

Pandora, the leading personalized radio service, recently announced an online extension of the free, live concert series that the company debuted earlier in the month. The Pandora live concert series hub, currently sponsored by Budweiser, can be accessed at: www.pandora.com/pandorapresents.

The live concert series launched in Portland, Ore. on December 13 with Dawes, an emerging rock band from Southern California. As the official launch sponsor, Budweiser presented the inaugural concert free of charge to more than 230 fans, and is now bringing the experience online via the dedicated hub.

All artists that participate in Pandora’s live concert series will be showcased on the hub. The hub currently consists of behind-the-scenes video content from the Dawes concert, including: interviews with the band and fans, the band as they tour Portland, Pandora Founder Tim Westergren interacting with the band and highlights from the evening.

The hub also features a curated mixtape with up to 100 songs selected by the band and Pandora music analysts. Senior Vice President of Strategic Solutions Heidi Browning said, “We’re very excited to have Budweiser as our official launch partner of Pandora’s personalized, live concert series. Through this partnership we’re able to give fans a great experience both online and offline.

Our collaboration is proof that Pandora is a valuable platform for connecting brands, bands, and fans.” ”Music is a universal passion that unites people, and Budweiser’s ties to music run deep,” said Rob McCarthy, vice president of Budweiser. ”We’re excited to assist Pandora in bringing this unique concert series to life, and to connect their local listeners with bands they love.”

Pandora determines the right mix of artists and locations for the live concert series from a unique collection of spin and thumbs-up data. True to Pandora’s philosophy of personalization, listeners who have created stations and thumbed-up songs for a specific artist or similar artists are invited to attend these exclusive free shows. Pandora listeners can look forward to more of these types of concerts in different cities across the country in 2012.

Image Courtesy of  http://www.flickr.com/photos/wfuv/

The article Pandora Launches Exclusive Free Online Video Series appeared first on The Toonari Post - News, Powered by the People!.

Budweiser’s groundbreaking social reality show, Bud United presents: The Big Time, is set to debut in early 2012 on US network television, as part of a new agreement with ESPN/ABC to broadcast all of the episodes on ABC.

Cast via Budweiser’s social media sites, Bud United presents: The Big Time is a social reality show that features young adults from across the globe fulfilling their dreams – from racing professional racecar drivers and suiting up for a global soccer powerhouse to pitching for a professional baseball team and taking center stage at a major music concert. Individuals from all over the world had the opportunity to be selected for the global show by submitting a casting application online.

The show will have its international television debut in the United States, where all seven episodes will air Saturdays on ABC starting January 21, 2012. Budweiser is working with international entertainment distribution company Freemantle Media Enterprises to distribute the show globally.

“We are absolutely delighted to partner with ESPN/ABC to bring Bud United presents: The Big Time to network television for the first time in the United States, giving viewers the opportunity to see their friends and neighbors taking their once-in-a-lifetime shot at The Big Time” said Frank Abenante, Vice President Global Brands at Anheuser-Busch InBev. ”We leveraged Budweiser’s unparalleled access to international sports, entertainment and lifestyle assets to make these contestants’ dreams come true. We’re looking forward to giving viewers the opportunity to share in these extraordinary journeys of second chances and ambitions fulfilled.”

“We are particularly proud to take Budweiser to new levels, by turning current assets into branded content, brought to life with unique and exciting storytelling,” said Jason Warner, Global Vice President, Budweiser. ”Bud United presents: The Big Time offers fans around the world a wealth of content designed to live online, from the episodes themselves to behind the scenes content and Big Time tips from our celebrity mentors.  Our agreement with ABC offers a new dimension, bringing together traditional and digital media for a richer viewing experience.”

Through casting videos submitted during the summer via Budweiser’s social media sites, young adult fans showcased their own stories to demonstrate their passions in areas such as basketball, baseball, soccer, racing, music, acting and cooking. Fans were then chosen to be featured in seven different episodes – with each one focusing on a set of three fans competing for their shot at The Big Time in their dream scenario, while being coached and mentored by celebrities and professionals including racing legends Kevin Harvick and Richard Childress, soccer star Alex Morgan, baseball coach Tom House and celebrity chef Hubert Keller. ”These shows offer a compelling trifecta – sports, entertainment plus viewer engagement via social media,” said Jason Bernstein, senior director, ESPN programming and acquisitions. “It’s a unique blend of content and we’re pleased Budweiser came to us with the opportunity to present it on ABC.”

John Ward from Shamokin, Pennsylvania, one of three contestants featured in the soccer episode said, “There are so many people out there who were really good and for whatever reason just never had the opportunity so, to have a competition like this that not only looks at this country, but looks at the whole world, is amazing.”

A creative team led by Radical Media, an Emmy and Academy Award winning global entertainment company creating some of the world’s most innovative content and Evan Weinstein, Co-Executive Producer of The Amazing Race and seven-time Emmy Award winner, have partnered with Budweiser to produce the show.

Budweiser is known for being innovative in the space. In 2010, the brand introduced Bud United, a proprietary global experiential platform connecting consumers’ passion points with the brand. As official sponsor of the 2010 FIFA World Cup Budweiser connected with consumers on their number one passion point – football – through Bud United: Bud House. Earlier this year, Budweiser launched Bud United presents: The Big Time to engage consumers across multiple passion points and bringing their Big Time dreams to life.

The article Budweiser’s Reality Show to Make Young Adult Dreams Come True appeared first on The Toonari Post - News, Powered by the People!.