Paris, France – Now fans of the popular free-to-play game can connect with their favorite 7-time GRAMMY Award Winners as they sing their way into the latest holiday update.

Gameloft, Capitol Records Nashville and GRAMMY winning country music trio Lady Antebellum have announced a global partnership to celebrate the country artist’s latest holiday album, On This Winter’s Night, by offering content to players of the popular western frontier themed city-builder The Oregon Trail: American Settler for a limited-time only.

Available now on both the App Store and Google Play, the latest The Oregon Trail: American Settler update allows players the opportunity to interact with Lady Antebellum in a whole new way by featuring the trio of band members, including Hillary Scott, Charles Kelley, and Dave Haywood, as new in-game quest givers. After being tasked to build a brand new “Concert Hall,” players are then able to watch the group’s latest music videos from the new album On This Winter’ s Night, along with being greeted by an exclusive welcome video from the band.

The collaboration illustrates the increasingly important and popular role digital and social games are playing in the entertainment industry by providing partners with a new platform to reach consumers with new and exciting content. Whether a player is familiar with the band or not, the game provides players with the chance to discover new music through an innovative way to interact with the group, while simultaneously either creating or reinforcing a strong emotional connection between the two.

“Gameloft prides itself on being able to offer its partners a way to engage users within our games ’ via a holistic experience that combines all facets of a brand’ s universe in a coherent and motivation always,” said Baudouin Corman, VP of Publishing for the Americas.” Given that Lady Antebellum is one of the most popular groups currently out there, we are thrilled to be able to work with the band to not only bring them a new channel to promote their new holiday album, but simultaneously bring our players a high-quality experience that further immerses them into the western frontier as well.”

“ I’m always looking for strategic branding opportunities and working with Gameloft has provided an extraordinary platform for driving consumer awareness about Lady Antebellum and the ” On This Winter’s Night ” holiday album within a large and fast-growing digital media outlet,” said Dawn Gates, UMG Nashville Vice President of Digital Marketing.

Originally launched in November of 2011, The Oregon Trail: American Settler provides players with the chance to tame the wild western frontier after having conquered the long trek across the Oregon Trail. Inspired by the release of On This Winter’s Night, Lady Antebellum marks the first music sensation to be integrated into an update for the game.

Lady Antebellum recently released their first full length Christmas album, On This Winter’s Night, and wrapped their headlining Own The Night 2012 World Tour that was awarded Billboard’s “Breakthrough Award.” The tour traveled across the US, Canada, Europe and Australia, where the GRAMMY winning trio was welcomed by over one million fans in 11 countries on three continents.

Lady A sold out shows in top markets including Los Angeles, Chicago, two nights in New York City, Toronto, London, three nights at Sydney’s Opera House and even had a chance to open a sold out show at London’s Hard Rock Calling for one of their idols Bruce Springsteen. The group’s current album Own The Night debuted at the No. one position on Billboard’s Top 200 and has spawned two No. one hits “We Owned The Night” and “Just A Kiss.” The trio has sold over 11 million albums across the globe, scored seven GRAMMY Awards and tallied six No. one hits.

The Oregon Trail : American Settler is available now for free to download on both the App Store and Google Play.

Please visit http://www.Gameloft.com for more information.

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White Plains, U.S.A. — Seven-time Grammy-award winning country music trio Lady Antebellum join with The Leukemia & Lymphoma Society (LLS) for a new public service campaign to raise awareness and dollars for the lifesaving cancer research funded by the organization.

“Like most people, cancer has touched someone close to each of us recently,” said Haywood. “So, it’s something that’s important to us and we’re proud to support The Leukemia & Lymphoma Society’s efforts to raise funds for cancer research.”

All three band members, Hillary Scott, Charles Kelley, and Dave Haywood, have a strong connection to the LLS mission, each with a family member diagnosed with cancer in the past two years. In the new PSA, Scott talks openly about losing her grandfather to acute myeloid leukemia and his influence on the group.  Having been impacted by cancer recently, they share their hope that cancer will be cured in their lifetime. The band urges viewers to donate to LLS to help find cures.

The PSA campaign, directed by filmmaker Jesse Dylan, is being distributed nationally on broadcast and in print.

“Lady Antebellum is an extremely talented and celebrated band and we are so grateful that they are giving their time and energy to support The Leukemia & Lymphoma Society,” said John Walter, LLS President and CEO. “LLS is funding the most promising blood cancer research around the world and with Lady Antebellum’s help we continue helping patients live longer, better lives.”

Critical treatment innovations have originated through blood cancer research, including radiation, chemotherapy, stem cell transplantation, and new-targeted therapies, and significant progress continues to be made. Blood cancer research has been a gateway to finding therapies for many types of cancers. Half of the cancer drugs approved by the FDA in the last decade were first approved to treat patients with blood cancer, and many of these drugs are now being used and/or showing promise as treatments for patients with solid tumors and serious autoimmune diseases.

About The Leukemia & Lymphoma Society

The Leukemia & Lymphoma Society (LLS) is one the world’s largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world and provides free information and support services.

Founded in 1949 and headquartered in White Plains, NY, LLS has chapters throughout the United Statesand Canada. To learn more, visit www.LLS.org.

Image Courtesy : S_bukley / Shutterstock.com

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