The fourth annual GYT: Get Yourself Tested campaign kicks off National STD Awareness Month (April) with new initiatives on-air, online, and on the ground at college campuses and in more than 5,000 health centers across the nation.

GYT is an ongoing national campaign launched in 2009 as an extension of a longstanding public information partnership between MTV and the Kaiser Family Foundation to address the high rates of STDs among those under 25.

It is supported by a broad range of organizations including the U.S. Centers for Disease Control and Prevention (CDC) and Planned Parenthood Federation of America, which reinforce the on-air campaign with on-the-ground promotions conducted with health centers and community organizations across the nation.

“MTV has made a sustained commitment to challenging the stigma that prevents countless young people from getting tested for STDs and HIV,” said Jason Rzepka, Vice President of MTV Public Affairs. “We’re proud that GYT has helped drive notable increases in STD testing, but there’s no finish line in this race, and we will continue to do all we can to help our audience make responsible decisions about their sexual health.”

GYT is a youthful, empowering campaign aimed at reducing the spread of STDs among young people through information; open communication with partners, health care providers, and peers; and testing and treatment as needed. GYT offers a short-hand reference for young people to open up dialogue about STDs and, in particular, the importance of testing.

According to CDC, young people ages 15-24 represent nearly half of all new STDs occurring in the U.S., while representing just 25 percent of the population.  Rates of chlamydia, a preventable and treatable STD, are particularly high.  Chlamydia often has no symptoms, and when left undiagnosed and untreated can cause serious health consequences, including infertility in women.  As a result, CDC recommends annual screening for all sexually active women aged 25 and younger.

“We’re proud to be a part of GYT because of the positive difference it has made on the lives of so many young Americans,” said Gail Bolan, M.D., director of CDC’s Division of STD Prevention. “The facts are clear – STDs are common, and the life-long impact of an untreated STD is real. But, these don’t have to be accepted parts of life. GYT provides the tools young people need to be proactive about their health.”

GYT public service messages air throughout the year on MTV channels with cross promotions with health centers and community organizations.

Extensive information resources – including a dedicated website (www.gytnow.org), which provides basic information about common STDs, talking tips and a zip code locator to find local testing locations – as well as mobile testing locator, GYTNOW (498669) – provide the audience with more information.  During April, the campaign scales up its presence by introducing new messaging and outreach.  Some elements of this year’s national GYT campaign include:

• “Team GYT” — Celebrities recognizable to the GYT audience help carry the GYT message as part of “Team GYT.”  Coming from an array of backgrounds, these celebrities are hand-picked to offer a sense of inspiration and personal empowerment. This year, the campaign is pleased to welcome Litefoot, a Native American rap artist, actor and entrepreneur.Litefoot, a member of the Cherokee Nation of Oklahoma, also operates the “Reach the Rez Tour,” an outreach program that promotes positive change among American Indian youth.Litefoot joins the ranks of the existing members of Team GYT including: The Jersey Shore’s Vinny, rap visionary Talib Kweli , celebrity gossip blogger Perez Hilton , America’s Best Dance Crew’s Jungle Boogie, professional street skateboarder Stevie Williams , head of Thehundreds.com Bobby Hundreds,Paper Twins’ artists Nica and Edgar A. English , aspiring fashion-conscious entrepreneur Allie Bashuk , surf-loving San Franpsycho, San Francisco designer/painter/artist Ube Urban, Levi Maestro of the online show “Maestro Knows,” Buff Monster, designer Han Cholo , and DJ A-Trak. Team GYT will continue to grow throughout the year as new faces are added to the campaign. All will carry the GYT brand out into various aspects of youth culture, encouraging their fans and followers to know their status.
• GYT “Party” — GYT has created a new online interactive video experience to encourage conversations about STDs and testing with partners, peers, and health care providers.  The video, a simulation of a party scene, includes five conversations among couples, peers and friends, about STDs and testing and is found at http://www.itsyoursexlife.com/gyt/talk/party. The GYT Party is filled with talking tips, an interactive quiz, key information for starting a conversation about STDs and testing and other bonus features.
• GYT Nation — GYT is also supported by an extensive on-the-ground outreach effort and is taking GYT to communities across the country. GYT promotional and informational materials, including T-shirts, posters, buttons, brochures, and stickers are being distributed to more than 5,000 health centers and organizations nationwide, including Planned Parenthood’s network of nearly 800 health centers and additional public and private clinics identified by CDC.GYT is also working with state and local health departments the National Coalition of STD Directors, the American Academy of Pediatrics, the Society for Adolescent Health and Medicine and the National Assembly of School-Based Health Centers to provide young people with information about the campaign. And, the American College Health Association (ACHA) works with GYT to distribute materials through college health centers.

“When it comes to STDs, many of those at risk don’t know it or assume they would know if they had one,” said Tina Hoff, Senior Vice President and Director of the Kaiser Family Foundation’s Health Communication & Media Partnerships Program. “Through a combination of on-air, online, and on-the-ground messages, GYT is working to increase knowledge and remove the stigma of STD testing.”

During last year’s GYT campaign, Planned Parenthood health centers tested almost 125,000 men and women in April, and Planned Parenthood affiliates held 240 events with 1,250 youth volunteers, reaching 67,000 people.  Data collected from 10 Planned Parenthood affiliates show that STD testing has increased significantly since the launch of GYT in 2009.

Among the 10 affiliates, there was a 51 percent increase in patients getting tested in April 2011 as compared to the same time in 2008, prior to the launch of the campaign – suggesting that the campaign helped drive an increase in STD tests.

Nationally, Planned Parenthood reported significant increases in the populations most affected by STDs, including African Americans and people living at or below 150 percent of the federal poverty level. Data is not available for all 80 PPFA affiliates and more than 1000 clinics, colleges and universities, and other partners that also supported the campaign in 2011.

“At Planned Parenthood, we know that affordable testing and treatment, along with education, are the best ways to ensure that young people stay healthy and safe,” said PPFA President Cecile Richards.

“For almost a century, Planned Parenthood has been providing health care information and resources aimed at preventing STDs, and our doors are open to everyone. Getting tested is simply a basic part of staying healthy, and we’re thrilled that the GYT campaign is getting that message out to teens and young people.”

The article ‘Get Yourself Tested’ Campaign for STD Awareness Month appeared first on The Toonari Post - News, Powered by the People!.

It’s well known that yoga has a lot of curative properties and has physically and mentally helped a lot of people since its origin. With this in mind, a non-profit organization called Project Air thought that maybe this alternative medicine would be a very beneficial discipline to help more than 400 HIV positive women that survived the widespread rape that occurred during Rwanda’s 1994 genocide.

Due to its positive effects, what began with a temporary project four years ago, now is a basic activity that helps hundred of Rwanda women and their families in the city of Kigali every day.

Yoga instructor and author Deirdre Summerbell still remembers the faces of skepticism and confusion that women had at their first yoga lesson.  However, as she said to the Huffington Post, the positive results were huge and immediate.

“After the third lesson, a shy woman came up to me, took my hands and said that she had slept for the first time in the 14 years since the genocide,” Summerbell said. “She wasn’t alone. Women will tell you that before yoga, they were crippled with aches and pains; they felt old. Now they crave yoga because when they feel physically stronger, they feel more confident and optimistic.”

In 1994 an estimated 800,000 Rwandans were killed in 100 days, and hundreds of women were raped, as the Hutu majority tribe tried to eliminate the Tutsi minority. Since then their minds were full of war and terrible memories, that made them feel older than they actually were and without any life hope.

As Summerbell said to the Huffington Post, at the end of her first class a 28-year old Rwandan woman told her that yoga was for younger people not for them. Regarding this issue Summberbell said Project Air yoga classes have allowed women who have felt stiff and elderly to experience dramatic and immediate emotional benefits, as they jump and play joyfully during the class.

According to the outlet media, when the non-profit Women’s Equity in Access to Care and Treatment told Summerbell about the project in 2007 she didn´t believe in it.

“I thought that it was silly and the last thing these women would probably need,” Summerbell said.

Their battlefield traumas, different culture and the fact that this type of physical activity is taboo in Rwanda, created obstacles to reaching great success from the very beginning. As Summerbell said, she saw her students’ symptoms, including disrupted sleep patterns and poor appetites, improve.

Despite the fact that not all the HIV cases were a consequence of the genocide in 2004, Amnesty International reported that that conflict contributed notably to the spread of the disease.  As this non-profit organization estimated more than 67 percent of the victims contracted HIV and AIDS at that time.

The U.K. based Survivors Fund reported that many of the infections were planned, and that HIV positive men were used deliberately as a weapon of the genocide.According to a study by the Rwandan Ministry of Health, around one out of three Rwandans suffers from Post Traumatic Stress Disorder due to the genocide.

Project Air started at 2004 as one aspect of the holistic treatment offered by the non-profit organization called WE-ACTx, with the intention of amending the physical symptoms of HIV and AIDS disease and the PTSD.  With the same purpose WE-ACTx integrates the mental health.

”Many of the women who have also attended [Project Air] yoga sessions say that the support they get from doing this with other women as well as the strength they gain from the physical exercise of the manipulation of yoga allow them to feel like they are able to move on and move forward from their PTSD,”  said Dr. Mardge Cohen, the medical director of WE-ACTx

So far this is the first yoga initiative certified by the United Nations and is the only yoga project to be partnered with UNICEF. The organizers’ main goal is to expand the yoga program to other warring and post-conflict countries.

“The lucky ones eat every day, the unlucky every other day, and you can’t ask people with a low caloric intake to do yoga. So we feed them,” Summerbell said. “They couldn’t afford underwear, so we quickly regrouped and provided trousers.”

Project Air does not participate with only the yoga program. Since Rwanda is a very expensive country, coupled with a high poverty level, Project Air also feed people and provides them with clothing.

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