New York, U.S.A. — VH1′s beloved franchise ” VH1 Divas “ caught dance fever at the L.A. Shrine Auditorium Sunday night for a live, concert event filled with performances, theatrics, and a roster of musicians and actors ready to boogie down to benefit The VH1 Save The Music Foundation. The star-studded affair incorporated performances from today’s biggest hits and dance classics by host Adam Lambert, Ciara, Miley Cyrus, Demi Lovato, Kelly Rowland, Jordin Sparks, and was accompanied by House DJ Havana Brown.

The evening included an incredible line-up of performers ready to shake their groove thing for a good cause, including  Natasha Bedingfield, Kelly Clarkson, Ledisi, Melanie Fiona.

VH1 “You Oughta Know” Artist Metric, Paloma Faith, Pitbull, Iggy Azalea, and Bootsy Collins. Special appearances by L.A. Reid, Amber Riley, Ellie Kemper, Elisha Cuthbert, Kat Graham, Kelly Osbourne, NeNe Leakes, Stacy Keibler, Jenna Dewan Tatum, Brandy, Paula Abdul, Sheila E. and La La Anthony rounded out the disco-themed night.

Adam Lambert kicked off the night with a cabaret themed “Let’s Dance,” followed by a special introduction to Kelly Clarkson’s latest single “Catch My Breath.” With a genuinely enthusiastic Kelly Osbourne introducing one of her favorite groups “Blondie,” VH1 You Oughta Know artist Metric brought the house down with their rendition of “Heart of Glass.” Donning a studded jacket and rocker attitude, Miley Cyrus commanded the room with her vivacious delivery of “Rebel Yell” by rock god Billy Idol.

Newly inducted into the Rock And Roll Hall of Fame, diva legend Donna Summer created some of the biggest dance hits guaranteed to get the crowd going. Kelly Rowland, Adam Lambert, and Keri Hilson paid tribute to one of the greats with a musical medley of “I Feel The Love,” “Bad Girls,” “She Works Hard The Money,” “Love To Love You Baby,” “Hot Stuff,” and “Last Dance.” An emotional Brandy introduced Jordin Sparks, Ledisi and Melanie Fiona for a power-driven tribute to the late Whitney Houston. The trio dazzled with an electric performance of “I’m Every Woman,” “I Wanna Dance With Somebody,”  “It’s Not Right, But It’s Okay,” and “How Will I Know.”

After two hours of non-stop dancing and entertainment, Pitbull closed the show in style with his hit “Don’t Stop The Party,” leaving the night on a high note.

As in previous years, this edition of “VH1 Divas” will benefit the VH1 Save The Music Foundation, a non-profit organization dedicated to keeping music education alive in American public schools. To date, VH1 Save The Music has provided more than $49.5 million in new musical instruments to 1,850 public schools in more than 128 school districts around the country, impacting the lives of over 2.1 million children.

This year’s sponsors for “VH1 Divas” include: AT&T, Burger King, CoverGirl, Fiat, The Hershey Company and Old Navy.

Image Courtesy : StarblindKing

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Santa Monica, CA, U.S.A. – Max Sound Corporation, an innovative technology company, that is changing how we listen to music, watch movies, play video games, experience television and communicate on our cell phones, announced a strategic partnership and newest major music industry adopters of the MAXD technology with the entertainment super producers, ROCK MAFIA.

Rock Mafia, is the record production/songwriting team, consisting of Tim James and Antonina Armato. Rock Mafia is credited for writing and producing for a great number of top pop and rock artists, such as Miley Cyrus, Mariah Carey, Scotty McCreery, Selena Gomez, Demi Lovato, American Idol, Disney’s Hollywood Records and has a major label venture with Interscope Records.

People may think it’s easy to define Rock Mafia. A quick glance on Wikipedia tells us that Rock Mafia is one of the biggest pop production teams in the world, with over 50 million albums and 25 million singles sold, along with over 2 billion views on YouTube alone, a seemingly endless pop discography spanning the last decade with hits from Mariah Carey to Miley Cyrus to Selena Gomez. Upon closer inspection, however, there are a few surprises.

One may not know Rock Mafia also wrote and produced some of the biggest records on active rock radio over the past two years, including Sick Puppies’ number 1 single that ruled the Top 10 airwaves for over six months, “You’re Going Down,” to “Odd One,” “Maybe,” and “Riptide.”  Furthermore, following the reproduction and remix by Rock Mafia, Billy Ray Cyrus’ hit song, “Ready, Set, Don’t Go” peaked at number 2 on the country charts.

Perhaps the biggest surprise of them all was Rock Mafia’s debut release as an artist, “The Big Bang.”  The hit song sold over 500,000 in digital downloads independently, gained over 100 million streams as well as over 15 million views of their video on YouTube.

The team is currently hard at work on a Mixtape, rumored to be released sometime this summer, as well as putting the final touches on a groundbreaking animated video for their follow up single, “Fly or Die.” 2012 is shaping up to be better than ever for Rock Mafia.

The double platinum smash, “Love You Like a Love Song” by Selena Gomez, continues to enjoy worldwide success. In addition, their first European smash, “Friends” by Aura Dione featuring Rock Mafia, is currently the  #1 most played song on German radio and has gone top 5 in multiple countries.

“We feel that once every artist hears what MAXD can do for their music, they will want to utilize this incredible technology,” said Rock Mafia Co-Founder Tim James.

“TJ and Antonina are so full of passion for music and constantly speak of the culture, lifestyle, and making music to connect with millions of people.  Clearly, they’re less interested in finding formulas than they are making history. In this ‘strategic partnership’ Rock Mafia will use the Max Sound Technology for all their future projects.

Tim and Antonina were so impressed with MAXD Technology that the duo decided to join the company’s Advisory Board and become ’Brand Ambassadors’ for MAXD. Our Advisory board is proving to be the tipping point for introducing MAXD into music’s vertical markets where compressed degraded audio currently exists and where MAXD provides an unparalleled solution,” said John Blaisure, CEO of Max Sound Corporation.

Rock Mafia’s Co-founders and Music Industry Super Producers Tim James and Antonina Armato are the most recent additions to Max Sound Advisory Board, which includes some of the most influential and respected names in the music/entertainment industry.

They include Legendary Musician Mick Fleetwoodof Fleetwood Mac, Iconic Producer and Engineer Mark Needham, Strategic Artist Manager Carl Stubner, PR Mavens Sugar Rautbord and Lane Davis, Grammy Winner Producer/Songwriter Bradley Spalter, Academy Award Winning Feature Film Sound Designer Frank Serafine, Entertainment Lawyer Frank Correa, Westwood Music Owner Fred Walecki and CBS Radio Executives Todd Cavanah and Erik Bradley

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October 2010 was a turning point in Demi Lovato’s promising trajectory. She dropped out of a massive concert tour with the Jonas Brothers after punching a back-up dancer while flying out of Colombia. Lovato, at the height of her career, was lost in the midst of bulimia, stress, and self-injury.

She went into therapy and vanished from the public eye while tabloids put the young star on the spot. Her skinny silhouette and, especially, the revealing scars that suggested Lovato was hurting herself shocked the whole world.

Months later, instead of steering away from her highly-publicized troubles, she openly addressed the issue to help other young girls. A brave Demi Lovato took full responsibility for her actions in front of millions of viewers, and announced she was quitting her Disney Channel show to focus on her comeback album.

Record labels and artists sometimes fight their way through endless meetings to pick the track that will serve as the first single. Some other times it simply doesn’t work out the way they expected. This time, Lovato wanted everyone to see that she now stands fearless against rumors and detractors; she is healed, and ready to prove it.

“Skyscraper,” her first single in months, skyrocketed to the number one slot on iTunes within hours of its release, generating more buzz and talk than any other current song. The video, directed by Marc Pellington, was shot at Bonnevilla Sat Flats Desert in Utah, and features the young diva clad in pale hues, singing her heart out while trying to find her way.

She has been dubbed the best thing that came out of the Disney franchise since Christina Aguilera, whose talents have been cited as a strong influence in Lovato’s career. And that is a huge compliment in the era of auto-tune, where bombshells and buff Jersey-shore-like guys can camouflage their lack of talent to the beat of some repetitive mix.

Just like Christina Aguilera did back in 2002 with “Stripped,” which sold 12 million copies, Lovato’s new album, “Unbroken,” holds a heartfelt meaning, introspected reflections on her personal life, and lyrical maturity. “Unbroken” marks the natural transition from Disney girl into a beautifully imperfect soul.

Some lines bring you back to those sassy hints of Rihanna. Some other tunes resemble the emotional power of P!nk’s “Family Affair” when Demi Lovato sings about her family issues, and begs her dad to put the bottle down for the love of his daughter.

The new Lovato has awed fans, critics, and celeb friends who made the singer’s comeback album a trending topic on Twitter. “Unbroken” debuted within Billboard’s top five with impressive first week sales that might force the 19-year-old to go on tour now that her comeback has proven stellar.

She recently performed on numerous award shows to promote the record, including a Spanish rendition of  ”Skyscraper” at the Alma awards. Her second single, “Who’s That Boy?” and the fan-favorite, “Fix A Heart’” are set to become her new anthems. Meanwhile, Demi Lovato is rubbing shoulders with the music elite, only this time on a full stomach and with two tattoos that read Stay Strong on her wrists, a reminder that scars can be put behind.

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