Los Angeles, U.S.A. — Weplay, the fastest-growing social media platform for coaches, parents and players of youth sports used by 1.5 million families nationwide, has announced a sponsorship deal with 30 Denny’s restaurants across Rochester, Syracuse and Buffalo, New York. The restaurants will sponsor 200 local teams with a free, premium site on the Weplay platform and will launch a “Game Days at Denny’s” fundraiser to donate a portion of proceeds from food purchases to the teams.

“Supporting the local community is always important to us. Weplay allows us to interact with our customers’ families and their passions on a social, mobile platform that helps them manage their family sporting life,” said Tina Beattie, Vice President of Topline Restaurants, owner of the 30 participating Denny’s. “Thousands of teams, coaches, moms and dads come to Denny’s to fill up on game days, so we recognized this program as a great way to help them raise money and stay connected with them all season through Weplay.”

The fundraiser will kick off with 200 participating teams. Every time a Denny’s customer mentions a team by name, 10 percent of the proceeds will be donated to that team. Sponsored teams will also receive a free, premium team Web site on Weplay as well as Denny’s special offers and content. Teams will also be featured on a ‘funraising’ leaderboard on Weplay, helping teams to keep track of how they are doing with their fundraising efforts relative to other teams in the program.

“We are excited to be working with Weplay and Denny’s to help raise money for our local Pop Warner organizations,” said Mary FitzGerald, COO of Pop Warner Little Scholars, one of the largest and most prominent Youth Sports Organizations partnered with Weplay. “Pop Warner teams are active in social media and this is a perfect way to bring a fundraiser to something our teams already use on a daily basis.”

Weplay has a user roster of over 50,000 youth sports teams that use the site daily to coordinate practices, games, snack duty, share photos and videos, and connect with their communities, among other activities. The social media platform has the backing of major brands including CAA, Major League Baseball, Microsoft, Gatorade, American Family Insurance, the Cartoon Network and Benadryl.

“Denny’s is social media savvy, because moms today are major users of social media platforms and demand mobility,” said Lane Soelberg, CEO of Weplay. “They appreciate tools that help them organize on-the-go, especially when they are connected with fundraising opportunities for their kids’ teams.”

Image Courtesy of  Magalie L’Abbé

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A 32-year-old waitress in Hollywood, Florida is on the move once again. This time she is organizing a massive jobs initiative that calls for big businesses to offer employment opportunities to the communities that have supported their success. Denny’s Restaurants has taken the lead by partnering with The Rebuild Your Life Project, Patterson’s empowerment outreach for women.

“I hope that other American big businesses decide to partner with The Rebuild Your Life Project,” Patterson said. “This is a great way for big businesses to attract the type of employees that really want to contribute their skills and it helps to debunk the myth that large corporations do not care about the very people who have helped them to achieve their level of success.”

In April 2011, Patterson, the creator of The Rebuild Your Life Project, an empowerment outreach aimed to teach women to overcome their fear of failure, gave away everything that she owned and moved out of her apartment, becoming homeless on purpose in the city of Hollywood, Florida. Patterson aimed to show women what their biggest fear looked like and teach them how to survive it by watching her do it.

During the 4 months that Patterson was homeless from April 2011 through August 2011, she made a call to action to 30 businesses to participate in a job fair for homeless women and women in distress to help women rebuild their lives.

Patterson organized and executed The Rebuild Your Life Job Fair, raised money through her tips and wages to offer a $650 rental assistance grant to a woman in need, while teaching mental strategies for successfully navigating the obstacles women face when trying to rebuild their lives. She managed to document the entire journey into and out of homelessness in video on her YouTube channel.

After securing a job as a waitress at Denny’s Restaurant, Patterson partnered with the international corporation to hold a mass hiring event in South Florida. On December 20, 2011 more than 100 unemployed residents from Miami-Dade and Broward counties participated in open interviews for the 14 participating corporate owned Denny’s restaurants that partnered with Patterson in support of The Rebuild Your Life Project.

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