Los Angeles, U.S.A. — Weplay, the fastest-growing social media platform for coaches, parents and players of youth sports used by 1.5 million families nationwide, has announced a sponsorship deal with 30 Denny’s restaurants across Rochester, Syracuse and Buffalo, New York. The restaurants will sponsor 200 local teams with a free, premium site on the Weplay platform and will launch a “Game Days at Denny’s” fundraiser to donate a portion of proceeds from food purchases to the teams.

“Supporting the local community is always important to us. Weplay allows us to interact with our customers’ families and their passions on a social, mobile platform that helps them manage their family sporting life,” said Tina Beattie, Vice President of Topline Restaurants, owner of the 30 participating Denny’s. “Thousands of teams, coaches, moms and dads come to Denny’s to fill up on game days, so we recognized this program as a great way to help them raise money and stay connected with them all season through Weplay.”

The fundraiser will kick off with 200 participating teams. Every time a Denny’s customer mentions a team by name, 10 percent of the proceeds will be donated to that team. Sponsored teams will also receive a free, premium team Web site on Weplay as well as Denny’s special offers and content. Teams will also be featured on a ‘funraising’ leaderboard on Weplay, helping teams to keep track of how they are doing with their fundraising efforts relative to other teams in the program.

“We are excited to be working with Weplay and Denny’s to help raise money for our local Pop Warner organizations,” said Mary FitzGerald, COO of Pop Warner Little Scholars, one of the largest and most prominent Youth Sports Organizations partnered with Weplay. “Pop Warner teams are active in social media and this is a perfect way to bring a fundraiser to something our teams already use on a daily basis.”

Weplay has a user roster of over 50,000 youth sports teams that use the site daily to coordinate practices, games, snack duty, share photos and videos, and connect with their communities, among other activities. The social media platform has the backing of major brands including CAA, Major League Baseball, Microsoft, Gatorade, American Family Insurance, the Cartoon Network and Benadryl.

“Denny’s is social media savvy, because moms today are major users of social media platforms and demand mobility,” said Lane Soelberg, CEO of Weplay. “They appreciate tools that help them organize on-the-go, especially when they are connected with fundraising opportunities for their kids’ teams.”

Image Courtesy of  Magalie L’Abbé

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Denny’s popular “Always Open” videos are back for 2012 with an impressive celebrity cast. Featuring comedic one-on-one interviews, “host” David Koechner (“Anchorman,” “Saturday Night Live” and “The Office”) is joined by Jessica Biel, Maya Rudolph, Andy Richter, Christina Applegate, Dax Shepard and Chris Pratt as they take their seat in the Denny’s booth, ready for some open conversation.

Following the success of the “Always Open” web series in 2011, each three-minute episode features Koechner getting his celeb guest to open up as part of the unscripted, anything goes conversations filmed at a working Denny’s restaurant.

The first episode, available Wednesday, April 11^th, on CollegeHumor.com, sees Koechner going one-on-one with Jessica Biel where they discuss a variety of comical scenarios including the best techniques for flirting with a yeti and the chances of romance between the pair while stranded up Mount Kilimanjaro. The hypothetical scenarios are all discussed as the pair enjoy a couple of signature Denny’s meals.

“The ‘Always Open’ series was a great success last year, drawing more than six million views from diners who loved watching some of their favorite celebrities take part in truly entertaining dialogue at America’s Diner,” said Frances Allen, chief marketing officer for Denny’s.  ”We hope that the web series’ second season will excite and engage our diners once more as they continue to enjoy the good food and open atmosphere at Denny’s.”

Following the hilarious first installment viewers can look forward to additional episodes as scheduled: Maya Rudolph, May 9; Andy Richter, June 6; Dax Shepard, July 11; Christina Applegate, Aug. 8 and Chris Pratt, Sept. 5.

The series was again produced in partnership with Jason Bateman and Will Arnett’s company, DumbDumb Productions, entertainment studio Electus, Denny’s advertising agency Gotham  and IPG Mediabrands branded entertainment unit, Ensemble.

New episodes will be available every month on CollegeHumor.com, Dennys.com, DumbDumb.com and social media channels including Facebook and YouTube.

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