The release of Rihanna’s ‘Unapologetic’ CD has reached #1 in the U.S. charts this week. This is her seventh album yet the first to debut at #1 on the Billboard 200 and according to Nielson SoundScan she sold a total of 238,000 copies in her first week.

After the end of a strenuous 777 promo Tour and the seemingly failed chartered jet exploit filled with disgruntled journalists having no stories to report, this is the light at the end of a “strategically placed marketing” tunnel.

She created a lot of anticipation for this album by using a different strategy. She released a “Diamonds Deluxe Edition” box for $79 and a “Diamond Executive Platinum Edition” box for $250, which contain a plethora of paraphernalia:

Among the gifts in the Diamonds Deluxe Edition box are , A t-shirt featuring a Michael Muller photo of Rihanna taken during her ‘Unapologetic’ album photo shoots, a limited-edition genuine diamond bracelet,  7 Laptop stickers featuring artwork by Mario Hugo, ‘Unapologetic’ album and “Diamonds” single artwork, the Unapologetic Deluxe CD version with a 28-page photo and art booklet featuring Michael Muller and Melissa T. Forde photography, a 20-minute DVD featuring unreleased footage and a Fan Mosaic poster featuring members of Rihanna’s Navy.

The Diamond Executive Platinum box includes the afore mentioned items above along with a special edition collectible colored “Diamonds” remixes vinyl, A Rihanna Unapologetic 2GB Credit Card style USB Flash Memory Drive, 7 Art print 12 x15 lithographs featuring Michael Muller photography, a Magnus Voll Mathiassen illustration and exclusive unreleased  Rihanna ‘Unapologetic’ images, 3 Device Adhesives featuring Rihanna’s ‘Unapologetic’ cover, logo and image, 11×17 Rihanna handwritten personal note to her Navy, A Rihanna 3D experience View-Master, A 40-page custom Rihanna notebook with handwritten notes and lyrics.

While some may consider it too expensive, it is an ingenious idea that was created for those who are affluent shoppers during this holiday season and to help her brand reach sales goals overall.

The affluent shoppers are expected to spend over 20 percent more this year and luxury retailers can expect a splurge in holiday spending according to the 2012 Q4 Annual Survey of Affluence & Wealth in America. Affluent shoppers don’t have to worry about where their money goes so they can afford the Rihanna “experience” and enjoy the commodities.

On a marketing level, people aren’t necessarily buying the music but the promotional excitement that surrounds it. The pitch for the luxury items are something for the affluent consumer and those that love Rihanna the brand want everything it entails.

Her brand is being looked at as a business and according to Ann C. Logue on entrepreneur.com “businesses prefer a larger margin in order to increase profits, so there is a natural desire to find ways to limit competition. In a healthy market, this happens by introducing better products and services, not by cutting prices.” By adding incentives and gifts to increase the value and price point more consumers are drawn in to purchase and she earns her more money.

Logue also said that, “If a product has network effects–if it becomes more valuable the more people use it–then a low price can get it into the hands of more people and help your business set the standard. On the other hand, a high price can enhance the positioning of a product as a unique or luxury item.” So those that can’t afford the luxury can just get the album for $9.99 at iTunes and Amazon while the high prices of the boxes makes her brand a luxury.

Both the “Diamonds Deluxe Edition” box and the “Diamonds Executive Platinum Edition” box will be released in limited quantities and will be available December 11 on the rihanna.fanfare.com official site.

Image Courtesy : Rihanna

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From Reese Witherspoon and Natalie Portman’s stacked bracelets to Angelina Jolie and Jessica Biel’s diamond stud earrings, Hollywood’s leading actresses chose to celebrate their achievements with platinum jewelry at the 69^th Annual Golden Globe Awards.

Platinum is naturally white, so it never changes color or fades, thereby maximizing the brilliance of diamonds and colored gemstones. It is the ideal setting for the red carpet. Following is a list of stars that celebrated the night’s achievements in platinum:

Angelina Jolie

-Platinum and diamond stud earrings (25 carats) by Lorraine Schwartz
-Platinum and diamond ring (12 carats) by Lorraine Schwartz

Reese Witherspoon

-Platinum and European cut diamond drop earrings (9 carats each) by Fred Leighton
-A pair of platinum and diamond bracelets from 1900 by Fred Leighton
-Platinum and diamond bracelet from the 1920s by Fred Leighton

Natalie Portman

-Platinum and diamond drop earrings by Harry Winston
-3 platinum and diamond bracelets by Harry Winston
-Platinum and pear shaped diamond cluster ring by Harry Winston

Jessica Biel

-Platinum and round diamond opera length necklace worn down her back by Tiffany & Co.
-Platinum and round solitaire diamond stud earrings by (6.12 carats) by Tiffany & Co.

Emma Stone

­-Blackened platinum and ruby stud earrings (19 carats) by Lorraine Schwartz

Lea Michele

-Blackened platinum and diamond earrings by Lorraine Schwartz
-Blackened platinum and emerald ring (29 carats) by Lorraine Schwartz

Claire Danes

-Platinum earrings with princess cut diamonds by Bulgari

Jessica Alba

-Platinum earrings with diamonds (37.14 carats) by Bulgari

Kate Beckinsale

-Platinum and diamond mesh bowtie earrings by Lorraine Schwartz
-Platinum and diamond braided cuffs by Lorraine Schwartz
-Platinum and diamond geometric cuff by Lorraine Schwartz
*Total is 300 carats of diamonds

Jodie Foster

-Platinum and diamond earrings (8 carats) by Bulgari
-Platinum bracelet with 84 diamonds (42.61 carats) by Bulgari
-Platinum and diamond ring by Bulgari

Stacey Keibler

-Platinum and diamond cluster earrings by Chopard (9 carats)

Sofia Vergara

-Platinum and diamond earrings by Harry Winston
-2 Platinum and diamond bracelets by Harry Winston
-Platinum and diamond ring by Harry Winston

Jessica Chastain

-Platinum cluster earrings with pearl and diamonds by Harry Winston
-Platinum and diamond feather ring by Harry Winston
-Vintage platinum and diamond bracelet by Harry Winston

Emma Roberts (Warner Bros./InStyle party)

-Platinum and diamond cluster earrings (15 carats) by Chopard
-2 platinum and diamond cuffs (107 total carats) by Chopard
-Platinum and rose cut diamond ring (15 carats) by Chopard

Diane Lane

-Platinum chandelier earrings with yellow and white diamonds by Neil Lane
-Platinum cocktail ring with yellow and white diamonds by Neil Lane
-Platinum bangle bracelets with yellow and white diamonds by Neil Lane

Zooey Deschanel

-Platinum Estate ring from 1970 featuring pearl and diamonds by Van Cleef & Arpels

Dianna Agron

-Platinum bow bracelet with onyx and diamonds from the 1920s by Fred Leighton
-Platinum line bracelet with diamonds and onyx from the 1920s by Fred Leighton

Sarah Hyland

-Blackened platinum and multicolored diamond flower earrings by Lorraine Schwartz
-Platinum and diamond ring by Lorraine Schwartz
-Platinum and diamond cuff by Lorraine Schwartz

Piper Perabo

-Platinum and diamond cuff by Tiffany & Co.
-Platinum and diamond stud earrings by Tiffany & Co.

Debra Messing

-Blackened platinum, amethyst and emerald drop earrings by Lorraine Schwartz
-Platinum and emerald ring by Lorraine Schwartz

Julianne Moore

-Platinum earrings with diamonds and emerald bead tassels by Fred Leighton

Julianna Margulies

-Blackened platinum, green jade and diamond drop earrings by Lorraine Schwartz

Paula Patton

-Platinum and diamond “Firecracker” earrings by Kwiat
-Platinum and diamond bracelets by Kwiat

Madonna

-5 platinum and diamond bracelets by Neil Lane
-Platinum and diamond cocktail ring by Neil Lane

Helen Mirren

-Platinum pendant earrings with sapphire and diamonds from the 1950s by Fred Leighton
-Platinum barrel link bracelet with sapphire and diamonds from the 1930s by Fred Leighton

Queen Latifah

-Platinum and diamond chandelier earrings (30 carats) by Chopard
-Platinum and asscher cut diamond bracelet (40 carats) by Chopard

Andrea Riseborough

-Platinum and diamond necklace (25 carats) by Neil Lane

Jane Lynch

-Blackened platinum, black diamond and blue sapphire earrings by Lorraine Schwartz
-Blackened platinum ring by Lorraine Schwartz
-Blackened platinum bracelet by Lorraine Schwartz

Jane Fonda

-Platinum and diamond drop necklace (38 carats) by Chopard
-Platinum and diamond bracelet (43 carats) by Chopard
-Platinum and cushion cut diamond drop earrings (7 carats) by Chopard
-Platinum and diamond heart shaped rings featuring 390 diamonds (14 carats) by Chopard

Helga Esteb / Shutterstock.com

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