Logo is evolving its programming focus with new series and development deals that reflect gays and lesbians’ increasing integration into mainstream culture today and their desire for shows that appeal to their multiple interests.

In the 6 years since Logo launched, there has been a seismic shift in culture and the network’s new programming slate reflects that. From the push for marriage equality, to the repeal of “Don’t Ask, Don’t Tell” and even the mass appeal of broadcast TV shows like “Modern Family” all signal a significant movement in today’s culture where “out” characters are celebrated for their success and values and the majority of gays and lesbians define themselves by multi-dimensional notions other than purely on their sexual orientation.

“Culturally, we’re past the tipping point. For gays and lesbians, it’s part of who they are, but they don’t lead with it, because many are leading fully integrated, mainstream lives,” said Lisa Sherman, Executive Vice President of Logo. “Our goal at Logo has always been to honestly reflect our viewers’ lives. We’re now reinforcing our commitment to them with programming that truly mirrors how many of them are living and want to be entertained today.”

Further evidence comes from a new study Logo conducted in partnership with Starcom Mediavest Group and its Beyond Demographics series.  Coming out this spring, the identity research gives light on how lesbians, gays, bisexual and transgender community lives today.  For instance, early findings show that 53 percent conveyed that Gays don’t hide being gay, but that for them it’s not a priority to showcase it. And only 30 percent indicated that they preferred living and socializing in exclusively gay and lesbian communities.

“The gay community continues to evolve in size, influence and identity,” said Starcom Mediavest’s Esther Franklin, EVP, head of SMG Americas Experience Strategy.  ”Beyond Demographics allows us to understand the needs of this critical community as they emerge and to paint a clearer, more specific picture of what’s meaningful and relevant in their lives.”

Ellen Rakieten (Ellen Rakieten Productions), Ken Mok (10X10 Productions, “America’s Next Top Model”) and J. Paul Buscemi, Tony DiSanto and Liz Gately (DiGa), Go Go Luckey Entertainment (“Laguna Beach”) and T-Group (“Storage Hunters”) have all signed on to produce a diverse array of projects for Logo, covering docu-reality and competition genres.

Topics cover the ambition behind children’s beauty pageants, the stress of adopting a child, the dramas of running a West Hollywood family business and their passion for pets.  The network is also expanding the mission behind its hit series “RuPaul’s Drag U,” produced by World of Wonder, while adding programming that covers and comments on the pop culture that Logo viewers love.

“These new projects are anchored by stories that go deep into today’s world: Eden Wood has already accomplished more than most of us will in our entire lives.  Wanting to start a family is a universal desire, no matter who you love.  Families in business together during a recession could be the ultimate drama.

And pets are now surrogate children for a lot of people — who go to great lengths to celebrate them,” said Brent Zacky, Senior Vice President, Original Programming, Logo.  “An expanded vision for ‘RuPaul’s Drag U’ and shows that review the more notorious elements of pop culture fill out our diverse menu of themes that will further engage and grow Logo’s audience.”

Image Courtesy of  Kobby Dagan / Shutterstock.com

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Those who have been watching the presidential debates or followed the 2012 presidential election know that there was one additional member on stage in last weeks’ debate in Orlando. Gary Johnson, the former governor of New Mexico, made his first appearance at the presidential debate chiming in with his occasional policies, but has so far not made any drastic changes to the presidential race.

Being his first debate, the candidate did not have as much experience as the others, but he seemed confident and will hopefully get more face time during the next few debates to really increase his following. Johnson was perhaps the least in-focus candidate throughout the night with a lot of the attention still being directed to frontrunners Rick Perry and Mitt Romney.

“I got four minutes tonight,” he added, “I tried to make the most of it. I’m not complaining. That’s four more minutes than I had a week ago.” Although only appearing for a total of four minutes in the debate, he got some main points across and managed to include the most note-worthy line of the night.

“My next door neighbor’s two dogs have created more shovel ready jobs than this administration.” Despite just getting laughs, this line also made Johnson stand out and was highly talked about days following the debate. Johnson is known to have similar stances as Ron Paul including his libertarian views and being anti-government.

He even answered that he would choose Ron Paul as his Vice President if he was elected into office as president after a hypothetical question during the debate. Some think that his entrance in the race might hurt Ron Paul or divide the support down the middle because of their similar views.

One position that he made clear in the debate is that he would promise to propose a balanced 2013 federal budget on his first day in office. When Johnson left office in New Mexico, his state had a balanced budget, along with only four other states across the country. His other positions include legalizing marijuana and supporting “don’t ask, don’t tell.”

He also supports withdrawal from Iraq and Afghanistan and other countries that are not related to American defense such as Libya. He is also known for his frequent vetoing on legislation, and he said in the debate, “I promise to veto legislation where expenditures exceed revenue.

And if anybody doubts my willingness to veto bills, I think I vetoed more bills than any governor in the history of the United States. I think I vetoed more bills than all the other governors in the country combined.” Johnson will have to do some catching up in the race, and still only has support in the single digits, but he may have the track record and comic relief to gain the support he needs.
Christopher Halloran / Shutterstock.com

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So the Republicans are three for three now. In each debate, the narrowed minded audience cheered or booed something to make the rest of the country cringe. I am just now sure why the GOP continues to cater to this small subset of their party while alienating everyone else.

During the GOP debate on Thursday night, host Megyn Kelly played a Youtube clip for a question to Rick Santorum. The clip was a question from Stephen Hill, a soldier in Iraq who, up until this week, had to “lie about who [he] was” in order to serve in the army. Hill asked if Santorum would reinstate “Don’t Ask, Don’t Tell.”

After the clip with Hill was played, several members of the audience booed him. Someone could also be heard yelling “faggot.” Nice reaction for the party that “supports the troops.” Santorum response was not much better. “I would say any type of sexual activity has absolutely no place in the military.

The fact they are making a point to include it as a provision within the military that we are going to recognize a group of people and give them a special privilege to, and removing don’t ask don’t tell. I think tries to inject social policy into the military. And the military’s job is to do one thing: to defend our country… “

Kelly asked Santorum what he would do with soldiers like Stephen Hill. “What we are doing is playing social experimentation with our military right now. That’s tragic. I would just say that going forward we would reinstitute that policy if Rick Santorum was president. That policy would be re-instituted as far as people in, I would not throw them out because that would be unfair to them because of the policy of this administration.

But we would move forward in conformity with what was happening in the past. Which was- sex is not an issue. It should not be an issue. Leave it alone. Keep it to yourself whether you are heterosexual or homosexual. “

Although Santorum never denounced the audience’s absurd reaction, other GOP candidates did the next day. Jon Huntsman told Talking Points Memo that the booing was “unfortunate.” A Perry representative, also called the incident “very unfortunate.”

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